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Yamaha Motor Receives Globally Renowned Red Dot Design Award for 2 products

April 18, 2024

IWATA, April 18, 2024 - Yamaha Motor Co., Ltd. (Tokyo:7272) announced today that the company's motorcycles MT-09 and XMAX300 have won the "Red Dot Award: Product Design 2024," a prestigious international design award. These honors mark the 13th year in a row - every year since 2012- that a Yamaha Motor product has received a Red Dot Design Award.

The award-winning MT-09 is the fourth generation of road sport model, launched in 2013. The 2024 model is designed to allow riders to enjoy riding more freely than ever before, with a concentrated form that is integrated from the front mask to the fuel tank and tail. Every detail has been designed with technology and design that is close to the rider's senses, from the handlebar switches that support intuitive operation to the acoustic amplifier grille that conveys the sound of the intake air.

Since launching in 2006, the XMAX has established itself as Europe's leading city commuter for 18 years and now being developed as a global model. The award-winning 2023 model focuses on the relationship between man and machine, while enhancing the dynamism, convenience and comfort that are the hallmarks of the XMAX. The functional elements of the front fork and engine unit's power delivery, which are equivalent to those of a sports bike, are visualized in the tight silhouette, expressing an attractive sense of exuberance. In terms of convenience, the space efficiency under the seat has been thoroughly reviewed, with a seat shape that improves leg room and fit, still providing storage capacity for two full-face.



[Design Award Website]

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