Newsletter : The Future of Mobility Showcased by the Two Yamahas --Six World Premiere Models and More Unveiled at the Japan Mobility Show 2023--
December 25, 2023
At the inaugural Japan Mobility Show held in Tokyo from late October through early November this year, Yamaha Motor exhibited various motorcycles, electric commuter vehicles, and more, including six world premiere models. Throughout the event, Yamaha Motor collaborated with Yamaha Corporation-which shares the Yamaha brand with us-to put on various stage performances and demonstrations leveraging their cutting-edge audio technologies. Yamaha Motor's own vision of the future of mobility was successfully conveyed to over 1.1 million show visitors.
■Communicating the Values Shared by the Two Yamahas
At the show's press conference, Yamaha Motor President Yoshihiro Hidaka (left) and Yamaha Corporation President Takuya Nakata (right) spoke of how both musical instruments and motorcycles become more than mere objects, turning into treasured companions of their users.
Beginning in 1954, the Tokyo Motor Show has long stood center stage in conveying developments in Japan's automotive industry to the world. The event, however, has been rebranded as the Japan Mobility Show and was held for the first time, drawing a whopping 475 exhibitors-a significant increase over the 192 exhibitors from the previous Tokyo Motor Show. Over 1.1 million people visited the show as well, indicating the event's repositioning as a mobility and entertainment festival was well received.
The TRICERA, a three-wheel open-top electric autocycle
Yamaha Motor unveiled six world premiere models that included the MOTOROiD 2, an experimental motorcycle pushing the idea of close partnerships between humans and their machines, and the TRICERA, an open-top electric autocycle with three-wheel steering. Additionally, the amazing stage performances that utilized Yamaha Corporation's latest audio technologies proved to be popular attractions. Prior to the show being opened to the public, Yamaha presidents Yoshihiro Hidaka and Takuya Nakata took to the stage at the press conference and spoke on the values shared by the two Yamahas, explaining that both motorcycles and musical instruments turn from tools into companions, and how while both require training to operate or play well, that process is also part of the fun, and once you get good at it, they become even more rewarding and provide users with even greater Kando.
■Melding Music and Mobility to Create Kando on Stage
The Yamaha Tomorrow Parade had Yamaha's advanced self-balancing vehicles come onto the stage one by one alongside a live violin performance.
The Yamaha booth saw its most crowded times during the various stage attractions put on every day throughout the Japan Mobility Show. The stage's construction itself combined the Real Sound Viewing system under development by Yamaha Corporation, which provides high-precision reproductions of artists' performances, with a ramp for the TY-E 2.2 electric trials bike to perform. This approach was not lost on visitors, who commented that they could sense the potential it hinted at for indoor-based motorsports and mobility entertainment. In addition, as the start time for the Yamaha Tomorrow Parade approached, visitors soon began crowding around the stage to enjoy the spectacle, which featured motorcycles and commuter models equipped with the Advanced Motorcycle Stabilization Assist System (AMSAS) as well as MOTOROiD 2 gracefully moving around the stage together with its dance troupe. Yamaha Corporation's Active Field Control technology was at work here as well, delivering a superior and immersive listening experience for those viewing the parade.
Looking at the event as a whole, it was plain to see that the shift in orientation to a "mobility show" instead of a "motor show" greatly impacted the variety of models exhibited by each company, and Yamaha was no different. The booth exhibited a wide range of mobility offerings and technologies demonstrating our commitment to tackling various societal issues, from a mobile cobot and next-generation electric boat control system to automated guided vehicles for factories.
Looking at the event as a whole, it was plain to see that the shift in orientation to a "mobility show" instead of a "motor show" greatly impacted the variety of models exhibited by each company, and Yamaha was no different. The booth exhibited a wide range of mobility offerings and technologies demonstrating our commitment to tackling various societal issues, from a mobile cobot and next-generation electric boat control system to automated guided vehicles for factories.
The TY-E 2.2 electric trials bike put on displays of its performance that spoke to the possibilities electrics have for indoor-based motorsport and mobility entertainment.
Yamaha Motor's microsite for the Japan Mobility Show 2023
https://global.yamaha-motor.com/showroom/event/japan-mobilityshow-2023/
Message from the Editor
https://global.yamaha-motor.com/showroom/event/japan-mobilityshow-2023/
Message from the Editor
The primarily car-oriented Tokyo Motor Show was rebranded and reborn as the Japan Mobility Show this year, going beyond the automotive industry alone to draw a variety of companies to exhibit and present visitors with a look at what life could look like in the future. For example, a food manufacturer was serving coffee to visitors made from beans that had been roasted using hydrogen as a heat source. At the Yamaha booth, we teamed up with Yamaha Corporation to treat visitors to a vibrant vision of the future not just with mobility displays but also automatic musical instrument performances, stage shows, and more.
I definitely felt the future from how both Yamahas likened mobility and musical instruments to being "lifetime companions." The word "companion" brings to mind living things, but in the future as technology advances, machines will probably also be able to pick up our intentions, move more smoothly, and eventually take on more of a lifelike presence. At the shows put on at the Yamaha booth, it was like getting a peek at the future when I saw MOTOROiD 2 moving in step with the dancers, almost like an owner and their faithful pet.
TOKUTOME, Yayoi
■Contact us from the Press
Corporate Communication Division, PR group: +81-538-32-1145
■News Center: https://global.yamaha-motor.com/news/
I definitely felt the future from how both Yamahas likened mobility and musical instruments to being "lifetime companions." The word "companion" brings to mind living things, but in the future as technology advances, machines will probably also be able to pick up our intentions, move more smoothly, and eventually take on more of a lifelike presence. At the shows put on at the Yamaha booth, it was like getting a peek at the future when I saw MOTOROiD 2 moving in step with the dancers, almost like an owner and their faithful pet.
TOKUTOME, Yayoi
■Contact us from the Press
Corporate Communication Division, PR group: +81-538-32-1145
■News Center: https://global.yamaha-motor.com/news/
