New Organizational Reforms and Personnel Changes at Yamaha Motor
April 14, 2020
IWATA, April 14, 2020—Yamaha Motor Co., Ltd. (Tokyo: 7272) has resolved to implement the following organizational reforms and personnel changes, effective April 15, 2020.
Organizational Reforms (effective April 15, 2020)
1. Creative Center
The Design Center is being renamed and reorganized as the Creative Center with the aim of creating synergies by bringing together not only product design and cutting-edge design functions, but also brand marketing and brand strengthening functions.
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- Within the Creative Center, the new Brand Marketing Division will be created, which will integrate some of the communication design functions within the Corporate Design Division, the content creation as well as the web creation and management functions within the Corporate Communication Division of the Corporate Planning & Finance Center, and the brand promotion functions within the Corporate Planning Division of the Corporate Planning & Finance Center.
2. Solution Business Operations
The Robotics Business Unit will be reorganized to strengthen business competitiveness.
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- A new Manufacturing Section will be established within the Robotics Business Unit, with the existing Production Division and Procurement Division moved underneath it in order to promote both working hours and cost reductions.
Personnel changes (effective April 15, 2020)
1. Changes in duties of Executive Officers
| (Name) | (New position) | (Current position) |
|---|---|---|
| NAGAYA, Akihiro | Executive Officer, Chief General Manager of Creative Center, and General Manager of Brand Marketing Division, Creative Center |
Executive Officer, Chief General Manager of Design Center |
| CHIHANA, Eishin | Executive Officer, Senior General Manager of 3S Advanced Countries Section, Motorcycle Business Operations, and Senior General Manager of 3S Southeast & East Asia Section, Motorcycle Business Operations, and Managing Director of Yamaha Motor Asia Pte. Ltd. |
Executive Officer, Senior General Manager of 3S Advanced Countries Section, Motorcycle Business Operations |
2. Changes in duties of Chief General Managers,
Executive General Managers, Senior General Managers and similar
| (Name) | (New position) | (Current position) |
|---|---|---|
| TANAKA, Soichiro | Deputy Chief General Manager of Creative Center | General Manager of Frontier Design Division, Design Center |
| MATSUMOTO, Yoshiyuki | Senior General Manager of Factory Automation Section, Robotics Business Unit, Solution Business Operations | General Manager of Production Division, Robotics Business Unit, Solution Business Operations |
| UCHIYAMA,Masahiro | Senior General Manager of Manufacturing Section, Robotics Business Unit, Solution Business Operations | General Manager of Product Engineering Division, Surface Mount Technology Section, Robotics Business Unit, Solution Business Operations |
3. Changes in duties of General Managers and similar
| (Name) | (New position) | (Current position) |
|---|---|---|
| SERIZAWA,Tomohiro | General Manager of Sustainability Division, Human Resources & General Affairs Center | Manager of Risk Management & Compliance Group, Sustainability Division, Human Resources & General Affairs Center |
| OGAWA, Akira | General Manager of Corporate Design Division, Creative Center | General Manager of Corporate Design Division, Design Center |
| MIZUTANI, Gen | General Manager of Product Design Division, Creative Center | General Manager of Product Design Division, Design Center |
| NISHIMURA, Shinichirou | General Manager of Planning Design Division, Design Center | General Manager of Planning Design Division, Design Center |
| IIDA, Minoru | Senior General Manager of Research & Development Section, Advanced Technology Center, and General Manager of Low Speed Mobility Division, Research & Development Section, Advanced Technology Center |
Senior General Manager of Research & Development Section, Advanced Technology Center |
| HIKOSAKA, Masao | General Manager of SCM Division, CS Center | Manager of System Planning Group, SCM Division, CS Center |
| IMADA, Masahiro | General Manager of Product Engineering Division, Surface Mount Technology Section, Robotics Business Unit, Solution Business Operations | Manager of Mechanical Engineering Group, Product Engineering Division, Surface Mount Technology Section, Robotics Business Unit, Solution Business Operations |
| INDO, Kenichi | General Manager of Production Division, Manufacturing Section, Robotics Business Unit, Solution Business Operations | Manager of Robot Production Group, Production Division, Robotics Business Unit, Solution Business Operations |
| MIYAKE, Yasushi | General Manager of Procurement Division, Manufacturing Section, Robotics Business Unit, Solution Business Operations | General Manager of Procurement Division, Robotics Business Unit, Solution Business Operations |
4. Personnel Changes in Group Companies
| (Name) | (New position) | (Current position) |
|---|---|---|
| SUZUKI, Yasutaka | General Director of Yamaha Motor Vietnam Co., Ltd. | Senior General Manager of 3S Southeast & East Asia Section, Motorcycle Business Operations, and Managing Director of Yamaha Motor Asia Pte. Ltd. |
| TORII, Tatsuya | Managing Director of Yamaha Motor Electronics Thailand Co., Ltd. | YAMAHA MOTOR ELECTRONICS CO., LTD. |
(Abbreviation of Division Names)
・3S = Sales/Service/Spare parts
・CS = Customer Service
・SCM = Supply Chain Management
Main businesses of the group companies referenced above;
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- Yamaha Motor Asia Pte. Ltd.: Trading of Motorcycle Parts in ASEAN, IT & Finance Services
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- Yamaha Motor Vietnam Co., Ltd.: Manufacture and sales of motorcycles in Vietnam
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- Yamaha Motor Electronics Thailand Co., Ltd.: Manufacture and sales of motorcycle electrical parts in Thailand
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- Yamaha Motor Electronics Co., Ltd.: Manufacturing and Development of Electrical Parts for Motorcycle/Drive Units for Electrically Power Assisted Bicycles
