Yamaha Motor co-sponsors of TOTAL AFRICA CUP OF NATIONS — 1,000 soccer balls for African children —
May 13, 2019
IWATA, May 13, 2019 - Yamaha Motor Co., Ltd. (Tokyo: 7272) announces that it will provide co-sponsorship as an official supporter of the TOTAL AFRICA CUP OF NATIONS EGYPT 2019 football tournament to be held in Egypt from June 21 through to July 19. The tournament will determine who is the No. 1 team in the continent.
In addition, as part of this initiative, the company has decided to donate 1,000 soccer balls to five countries via its exclusive dealers - including the host country Egypt - in order to help expand soccer activities amongst African children.
The “TOTAL AFRICA CUP OF NATIONS” is an important championship tournament organized by the Confederation of African Football (CAF), where national teams across Africa participate every two years or so to decide who is the champion of the African continent.
Yamaha Motor has taken on this initiative with the aim of branding from a long-term perspective in Africa, where future market expansion is expected. Along with supporting activities for this event using the slogan “REVS AFRICA”, and the ideas embedded in Yamaha Motor’s own brand slogan "Revs your Heart", the company is looking forward to enjoying the tournament together with the African people as the excitement revs up in anticipation of the competition.