New Organizational Reforms and Personnel Changes
December 24, 2015
IWATA, December 24, 2015 - At the Board of Directors Meeting on December 23, 2015, Yamaha Motor Co., Ltd. resolved to implement the following organizational reforms and personnel changes, effective Friday, January 1, 2016.
Organizational reforms (effective January 1, 2016)
1.New Business Development Center
The New Business Development Center will be newly established in order to accelerate and strengthen medium- to long-term growth strategies. Under this center, the New Land Vehicle Business Development Section and the New Venture Business Development Section will be established.
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- Some functions of the NCV Development Division within the Technology Center that handles NCV development functions and the New Venture Business Development Section that handles business planning functions will be transferred to the new New Land Vehicle Business Development Section, with the NLV Development Division established directly under it.
2.Manufacturing Center
The Manufacturing Center organization will be revised in order to deliver rapid and efficient product supply and strengthen the Monozukuri (engineering, manufacturing and marketing) foundation.
1) Establishment of the Demand Chain Innovation Division
Manufacturing planning creation functions, which aim to achieve both rapid product supply based on market demand as well as minimizing product stock, and which were handled by sales and production control departments, will be integrated and the Demand Chain Innovation Division established.
2) Reorganization of the Engine Manufacturing Section
With the reorganization of the Japanese domestic production structure coming to a conclusion, the operational structure will be changed to suit, working to strengthen the Monozukuri foundation for each function.
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- The Iwata Manufacturing Division, which handles parts casting and aluminum processing, will be divided into the Iwata 1st Manufacturing Division and the Iwata 3rd Manufacturing Division, and the functions of the Hamamatsu Manufacturing Division, which handles forging, heat treatment, and steel processing, will be divided between the Iwata 2nd Manufacturing Division and the Hamakita Manufacturing Division.
3.Engine Unit
The Engine Unit organization will be revised in order to strengthen engine development capabilities, reduce development lead times, and rapidly resolve market quality issues.
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- In order to enable rapid response in resolving market quality issues, the Quality Innovation Engineering Division will be established directly under the Engine Unit.
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- In order to promote process reform through using computer-based three-dimensional design and virtual testing, the Process Engineering Division will be located directly under the Engine Unit.
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- In order to promote the metal mold strategy, the Mold Technology Division will be transferred from the PF Model Unit Component Section to the Engine Unit Component Section, strengthening linkages with the Process Engineering Division.
4.PF Model Unit
The PF Model Unit organization will be revised in order to promote the exchange of technology and human resources, promote cost reduction activities, and rapidly resolve market quality issues.
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- Establishment of the Quality Innovation Engineering Division
In order to enable rapid response in resolving market quality issues, the Quality Innovation Engineering Division will be established directly under the PF Model Unit.
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- Reorganization of the PF Model Development Section
The SP Development Division and the CR Development Division will be integrated to form the new SP Development Division.
The vehicle testing functions that had been handled by the various development divisions in each category will be integrated with the testing analysis functions of the Motorcycle Testing Division to establish the new Motorcycle Testing Division.
The testing management functions and the testing planning functions of the Motorcycle Testing Division will be reorganized as the Testing Planning Division.
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- Establishment of the Cost Innovation Section
In order to strengthen cost reduction activities to improve product competitiveness, the Cost Innovation Section will be established, and the Cost Innovation Division transferred to under it from the PF Model Development Section. Moreover, the PJ Promotion Division will be established in order to promote platform cost reductions and strengthened QCD refinement in in-house and externally-procured products.
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- Reorganization of the Component Section
In order to strengthen the competitiveness of model components, the Unit Engineering Division will be divided into the Functional Unit Engineering Division, which will handle brakes, suspension, etc., and the Exterior Unit Engineering Division, which will handle fuel tanks, plastic body parts, etc.
5.CS Center
The CS Center organization will be revised in order to clarify the functional aims of each department.
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- The CS Planning Division will change its name to the Planning Division.
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- The Marketing Division will change its name to the Overseas Marketing Division.
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- The Domestic Administration Division within the Spare Parts Section will change its name to the Domestic Marketing Division and be transferred to under the After Sales Section. Moreover, the GHP service functions of the Service Division will be included within the Domestic Marketing Division.
6.Motorcycle Business Operations
The Motorcycle Business Operations organization will be revised in order to build a business model for ASEAN-produced global models that is integrated right through to sale, achieve sales expansion of large models in the ASEAN market, strengthen integrated strategies regarding product planning functions and business planning functions, and strengthen business quality assurance functions by improving deployment speed of market information.
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- The Sales Divisions of the 1st Business Unit and the 2nd Business Unit will be aggregated into the 1st Business Unit, and their names will change to the Southeast & East Asia Sales Division and the Advanced Countries Sales Division.
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- The 3rd Business Unit will change its name to the 2nd Business Unit, and its Sales Division will change its name to the Emerging Countries Sales Division.
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- The Integrated Planning Section will be established, with the Product Planning Division, which had been part of the 1st Business Unit, and the Business Planning Division, which had been part of the 2nd Business Unit, transferred to under it.
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- Due to the transfer of the integrated analysis functions to the Quality Innovation Engineering Divisions established in the Engine Unit and the PF Model Unit, the Quality Assurance Division and the Quality Innovation Division of the Quality Assurance Section will be reorganized as the new Quality Assurance Division and the Quality Promotion Division.
7.Marine Business Operations
In order to strengthen product competitiveness by improving marine engine technology strategy promotion as well as development efficiency, responsiveness, and flexibility, the Development Section will be established within the Marine Engine Business Unit to integrate management of the Technology Planning Division, Design Division, and the CAE & Testing Engineering Division.
8.Vehicle & Solution Business Operations
In order to achieve synergy effects from control technology etc. and to build and deploy high-efficiency business schemes in marketing strategies, the JW Wheelchairs Division of the IM Business Unit will be transferred to the Smart Power Vehicle Business Unit.
Personnel changes (effective January 1, 2016)
1.Change in duties of Directors, Managing Executive Officers and Senior Executive Officers
| (Name) | (New position) | (Current position) |
|---|---|---|
| Nobuya Hideshima |
Managing Executive Officer and Director, Chief General Manager of Engine Unit | Managing Executive Officer and Director, Chief General Manager of Engine Unit, and Chief General Manager of CS Center |
| Masahiro Takizawa |
Managing Executive Officer and Director, Chief General Manager of New Business Development Center | Managing Executive Officer and Director, New Business and Technology Development Chief General Manager |
| Katsuaki Watanabe |
Senior Executive Officer and Director, Chief General Manager of Motorcycle Business Operations | Senior Executive Officer and Director, Chief General Manager of Motorcycle Business Operations, and Executive General Manager of Overseas Market Development Operation Business Unit |
| Toshizumi Kato |
Senior Executive Officer and Director, Chief General Manager of Vehicle & Solution Business Operations | Senior Executive Officer and Director, Chief General Manager of Vehicle & Solution Business Operations, and Senior General Manager of Financial Service Business Development Section |
| Yoichiro Kojima |
Senior Executive Officer and Director, Deputy Chief General Manager of New Business Development Center, and Senior General Manager of New Land Vehicle Business Development Section, New Business Development Center | Senior Executive Officer and Director, President of PT. Yamaha Indonesia Motor Manufacturing |
2.Change in duties of Executive Officers
| (Name) | (New position) | (Current position) |
|---|---|---|
| Masato Adachi |
Executive Officer | Executive Officer, Deputy Chief General Manager of Marine Business Operations |
| Masaru Ono |
Executive Officer, Chief General Manager of CS Center | Executive Officer, General Director of Yamaha Motor Vietnam Co., Ltd. |
| Yoshitaka Noda |
Executive Officer, Senior General Manager of Component Section, Engine Unit | Executive Officer, Senior General Manager of Component Section, Engine Unit,and General Manager of Digital Engineering Division, Component Section, Engine Unit |
| Masahiro Inoue |
Executive Officer, Chief General Manager of Procurement Center, and General Manager of Procurement Planning Division ,Procurement Center, and Senior General Manager of Cost Innovation Section, PF Model Unit | Executive Officer, Chief General Manager of Procurement Center, and General Manager of Procurement Planning Division ,Procurement Center |
| Yoshihiro Hidaka |
Executive Officer, Executive General Manager of 1st Business Unit, Motorcycle Business Operations, and General Manager of Southeast & East Asia Sales Division, 1st Business Unit, Motorcycle Business Operations | Executive Officer, Executive General Manager of 2nd Business Unit, Motorcycle Business Operations, and Executive General Manager of 1st Business Unit, Motorcycle Business Operations |
| Tatsumi Okawa |
Executive Officer of Yamaha Motor Co., Ltd., President of Yamaha Motor Corporation, U.S.A.,and Deputy Chief General Manager of Marine Business Operations | Executive Officer, President of Yamaha Motor Corporation, U.S.A. |
| Heiji Maruyama |
Executive Officer, Deputy Chief General Manager of Engine Unit,and Senior General Manager of Engine Development Section, Engine Unit,and Executive General Manager of Automotive Business Unit | Executive Officer, Executive General Manager of Automotive Business Unit, and Deputy Chief General Manager of Engine Unit |
| Satohiko Matsuyama |
Executive Officer, Executive General Manager of Recreational Vehicle Business Unit, Vehicle & Solution Business Operations | Executive Officer, Executive General Manager of Recreational Vehicle Business Unit, Vehicle & Solution Business Operations, and General Manager of Business Promotion Division, Recreational Vehicle Business Unit, Vehicle & Solution Business Operations |
3.Change in duties of Executive General Manager and Senior General Manager
| (Name) | (New position) | (Current position) |
|---|---|---|
| Seiya Nakamura |
Senior General Manager of New Venture Business Development Section, New Business Development Center | Senior General Manager of New Venture Business Development Section |
| Naotaka Takeshita |
Senior General Manager of Financial Service Business Development Section | General Manager of Business Planning Division, 2nd Business Unit, Motorcycle Business Operations |
| Junichi Inami |
Senior General Manager of Research & Development Section, Technology Center,and General Manager of Advanced Technology Research Division, Research & Development Section, Technology Center | General Manager of Advanced Technology Research Division, Research & Development Section, Technology Center |
| Yasuo Tanaka |
Senior General Manager of After Sales Section, CS Center | General Manager of Quality Assurance Section, Motorcycle Business Operations |
| Hiroyuki Seto |
Executive General Manager of 2nd Business Unit, Motorcycle Business Operations | Executive General Manager of 3rd Business Unit, Motorcycle Business Operations |
| Takuya Kinoshita |
Senior General Manager of Integrated Planning Section, Motorcycle Business Operations | General Manager of SC Development Division, PF Model Development Section, PF Model Unit |
| Toru Izumi |
Senior General Manager of Quality Assurance Section, Motorcycle Business Operations | General Manager of Quality Assurance Division, Quality Assurance Section, Motorcycle Business Operations |
| Toshihiro Nozue |
Senior General Manager of Development Section, Marine Engine Business Unit, Marine Business Operations | General Manager of Technology Planning Division, Marine Engine Business Unit, Marine Business Operations |
| Tetsuya Inamura |
Executive General Manager of Overseas Market Development Operation Business Unit | Chief Executive Officer of Thai Yamaha Motor Co., Ltd. |
| Yoshikuni Suzuki |
Senior General Manager of UMS Business Development Section, Vehicle & Solution Business Operations | Senior Manager of UMS Business Development Section, Vehicle & Solution Business Operations |
4.Change in duties of General Manager
| (Name) | (New position) | (Current position) |
|---|---|---|
| Yoshihisa Muto |
General Manager of NLV Development Division, New Land Vehicle Business Development Section, New Business Development Center | General Manager of NCV Development Division, Technology Center |
| Toshie Obata |
General Manager of General Affairs Division, Human Resources & General Affairs Center | Manager of General Affairs Division, Human Resources & General Affairs Center |
| Naoya Oishi |
General Manager of Business Management Division, Corporate Planning & Finance Center | Manager of Business Management Division, Corporate Planning & Finance Center |
| Soichiro Tanaka |
General Manager of Design Promotion Division, Design Center | Manager of Design Promotion Division, Design Center |
| Akira Ogawa |
General Manager of Corporate Design Division, Design Center | Manager of Corporate Design Division, Design Center |
| Toshio Unno |
General Manager of Engineering Management Division, Technology Planning Section, Technology Center | Senior Manager of PF Planning Division, Engineering Promotion Section, PF Model Unit |
| Takahiro Imanishi |
General Manager of Demand Chain Innovation Division, Manufacturing Planning Section, Manufacturing Center | Manager of Production Planning Division, Manufacturing Planning Section, Manufacturing Center |
| Tetsuya Tashiro |
General Manager of Iwata 1st Manufacturing Division, Engine Manufacturing Section, Manufacturing Center | General Manager of Manufacturing Innovation Engineering Division, Component Section, Engine Unit |
| Yuji Todani |
General Manager of Iwata 2nd Manufacturing Division, Engine Manufacturing Section, Manufacturing Center | General Director of Yamaha Motor Parts Manufacturing Vietnam Co., Ltd. |
| Yukihiko Toda |
General Manager of Iwata 3rd Manufacturing Division, Engine Manufacturing Section, Manufacturing Center | Manager of Iwata Manufacturing Division, Engine Manufacturing Section, Manufacturing Center |
| Shigeki Mori |
General Manager of Hamakita Manufacturing Division, Engine Manufacturing Section, Manufacturing Center | Manager of Hamamatsu Manufacturing Division, Engine Manufacturing Section, Manufacturing Center |
| Takayoshi Inamura |
General Manager of Engine Manufacturing Division, Engine Manufacturing Section, Manufacturing Center | General Manager of Iwata Manufacturing Division, Engine Manufacturing Section, Manufacturing Center |
| Hiroshi Hagio |
General Manager of Global Supplier Network Promotion Division, Procurement Center,and General Manager of PJ Promotion Division, Cost Innovation Section, PF Model Unit | General Manager of Global Supplier Network Promotion Division, Procurement Center |
| Hidehito Itou |
General Manager of Procurement Promotion Division, Procurement Center | General Manager of Procurement Quality Control Division, Procurement Center |
| Hiroyuki Sawada |
General Manager of Procurement Quality Control Division, Procurement Center | Manager of Procurement Quality Control Division, Procurement Center |
| Teiichi Murotani |
General Manager of Planning Division, Engine Unit | Manager of Manufacture Technology Division, Component Section, PF Model Development Section |
| Tatsuya Masuda |
General Manager of 2nd Engine Development Division, Engine Development Section, Engine Unit | Senior Manager of 1st Engine Development Division, Engine Development Section, Engine Unit |
| Nobuharu Takahashi |
General Manager of Engine Testing Division, Engine Development Section, Engine Unit,and General Manager of Process Engineering Division, Engine Unit | General Manager of 2nd Engine Development Division, Engine Development Section, Engine Unit |
| Shuji Shinmura |
General Manager of Machinery Engineering Division, Component Section, Engine Unit | Manager of Machinery Engineering Division, Component Section, Engine Unit |
| Hiroshi Itou |
General Manager of Manufacturing Innovation Engineering Division, Component Section, Engine Unit | Yamaha Motor Vietnam Co., Ltd. |
| Koichi Matsunaga |
General Manager of Mold Technology Division, Component Section, Engine Unit | General Manager of Mold Technology Division, Component Section, PF Model Unit |
| Yuichi Takeda |
General Manager of PF Planning Division, Engineering Promotion Section, PF Model Unit | Manager of PF Planning Division, Engineering Promotion Section, PF Model Unit |
| Naoki Okamoto |
General Manager of SC Development Division, PF Model Development Section, PF Model Unit | Manager of SC Development Division, PF Model Development Section, PF Model Unit |
| Mutsumi Hiura |
General Manager of Testing Planning Division, PF Model Development Section, PF Model Unit | Manager of Motorcycle Testing Division, PF Model Development Section, PF Model Unit |
| Kenji Abe |
General Manager of Cost Innovation Division, Cost Innovation Section, PF Model Unit | General Manager of Cost Innovation Division, PF Model Development Section, PF Model Unit |
| Yoshiyuki Mizuno |
General Manager of Functional Unit Engineering Division, Component Section, PF Model Unit | General Manager of Unit Engineering Division, Component Section, PF Model Unit |
| Tatsuya Suzuki |
General Manager of Exterior Unit Engineering Division, Component Section, PF Model Unit | Manager of SP Development Division, PF Model Development Section, PF Model Unit |
| Shigenobu Itagaki |
General Manager of Prototype Technology Division, Component Section, PF Model Unit | General Manager of Procurement Promotion Division, Procurement Center |
| Satoru Ueda |
General Manager of Planning Division, CS Center | General Manager of CS Planning Division, CS Center |
| Masahiro Okutani |
General Manager of Overseas Marketing Division, After Sales Section, CS Center | Manager of Marketing Division, After Sales Section, CS Center |
| Kouji Kitani |
General Manager of Domestic Marketing Division, After Sales Section, CS Center | General Manager of Domestic Administration Division, Spare Parts Section, CS Center |
| Ooki Miyakozawa |
General Manager of Accessory Division, Spare Parts Section, CS Center | General Manager of CR Development Division, PF Model Development Section, PF Model Unit |
| Toshiya Kawano |
General Manager of Advanced Countries Sales Division, 1st Business Unit, Motorcycle Business Operations,and General Manager of Motor Sports Strategy Division, Technology Center,and General Director of OOO Yamaha Motor CIS | General Director of OOO Yamaha Motor CIS |
| Shigeru Ishikawa |
General Manager of Emerging Countries Sales Division, 2nd Business Unit, Motorcycle Business Operations | Senior Manager of Sales Division, 3rd Business Unit, Motorcycle Business Operations |
| Ryusuke Ikuta |
General Manager of Sales Planning Division, 2nd Business Unit, Motorcycle Business Operations | General Manager of Sales Planning Division, 3rd Business Unit, Motorcycle Business Operations |
| Yasutaka Suzuki |
General Manager of Business Planning Division, Integrated Planning Section, Motorcycle Business Operations | Yamaha Motor Europe N.V. |
| Takeshi Higuchi |
General Manager of Product Planning Division, Integrated Planning Section, Motorcycle Business Operations | Senior Manager of Product Planning Division, 1st Business Unit, Motorcycle Business Operations |
| Hisanori Miyake |
General Manager of Quality Assurance Division, Quality Assurance Section, Motorcycle Business Operations | Manager of Quality Assurance Division, Quality Assurance Section, Motorcycle Business Operations |
| Yasushi Goro |
General Manager of Quality Promotion Division, Quality Assurance Section, Motorcycle Business Operations | General Manager of Engine Testing Division, Engine Development Section, Engine Unit |
| Masahiko Kato |
General Manager of Technology Planning Division, Development Section, Marine Engine Business Unit, Marine Business Operations | General Manager of Design Division, Marine Engine Business Unit, Marine Business Operations |
| Sadato Yoshida |
General Manager of Design Division, Development Section, Marine Engine Business Unit, Marine Business Operations | Manager of Design Division, Marine Engine Business Unit, Marine Business Operations |
| Yasushi Chiba |
General Manager of Planning Division, Marketing Section, Marine Business Operations | Manager of Planning Division, Marketing Section, Marine Business Operations |
| Masafumi Hirama |
General Manager of Area Marketing Division, Overseas Market Development Operation Business Unit | General Manager of Sales Division, 3rd Business Unit, Motorcycle Business Operations |
| Toshihiro Takahashi |
General Manager of Business Planning Division, IM Business Unit, Vehicle & Solution Business Operations | Manager of Business Planning Division, IM Business Unit, Vehicle & Solution Business Operations |
| Eishin Chihana |
General Manager of Business Promotion Division, Recreational Vehicle Business Unit, Vehicle & Solution Business Operations | Yamaha Motor Europe N.V. |
| Masanori Yonemitsu |
General Manager of JW Wheelchairs Division, Smart Power Vehicle Business Unit, Vehicle & Solution Business Operations | General Manager of JW Wheelchairs Division, IM Business Unit, Vehicle & Solution Business Operations |
5.Changes in group companies
| (Name) | (New position) | (Current position) |
|---|---|---|
| Yoshihiro Hase |
Sales General Manager of UMS Business Development Section, Vehicle & Solution Business Operations And President and Representative Director of Nishi Nippon Skytech Co., Ltd. |
General Manager of Marketing Division, UMS Business Development Section, Vehicle & Solution Business Operations |
| Masanori Suzuki |
President and Representative Director of Yamaha Motor Management Service Co., Ltd. | General Manager of General Affairs Division, Human Resources & General Affairs Center |
| Minoru Morimoto |
President of PT. Yamaha Indonesia Motor Manufacturing | Vice President of PT. Yamaha Indonesia Motor Manufacturing |
| Yoshikazu Marui |
Yamaha Indonesia Motor Manufacturing and President PT. Yamaha Motor Mold Indonesia | Yamaha Indonesia Motor Manufacturing |
| Shigeo Hayakawa |
Chief Executive Officer of Thai Yamaha Motor Co., Ltd. | President of Yamaha Motor do Brasil Ltda., and President of Yamaha Motor da Amazonia Ltda. |
| Kenichi Muraki |
President of Yamaha Motor Parts Manufacturing (Thailand) Co., Ltd. | Manager of Unit Engineering Division, Component Section, Engine Unit |
| Takeshi Yano |
General Director of Yamaha Motor Vietnam Co., Ltd. | Deputy General Director of Yamaha Motor Vietnam Co., Ltd. |
| Kouichi Suzuki |
President of Yamaha Motor Parts Manufacturing Vietnam Co., Ltd. | Vice President of Yamaha Motor Parts Manufacturing Vietnam Co., Ltd. |
| Itaru Ootani |
President of Yamaha Motor do Brasil Ltda.,and President of Yamaha Motor da Amazonia Ltda. | General Manager of Sales Division, 2nd Business Unit, Motorcycle Business Operations |
Abbreviations;
・ NLV: New Land Vehicle
・ NCV: New Concept Vehicle
・ PF: Platform
・ SP: Sports
・ CR: Cruiser
・ PJ: Project
・ CS: Customer Service
・ GHP: Gas Heat Pump
・ IM: Intelligent Machinery
・ JW: Joy Wheel
・ UMS: Unmanned System
・ SC: Scooter
Main businesses of the group companies referenced above;
･ PT. Yamaha Indonesia Motor Manufacturing: Manufacture and sales of motorcycles in Indonesia
･ Yamaha Motor Vietnam Co., Ltd.: Manufacture and sales of motorcycles in Vietnam
･ Yamaha Motor Corporation, U.S.A.: Import and sales of Yamaha Motor products in the U.S
･ Thai Yamaha Motor Co., Ltd.: Manufacture and sales of motorcycles in Thailand
･ Yamaha Motor Parts Manufacturing Vietnam Co., Ltd.: Manufacture of motorcycle parts in Vietnam
･ OOO Yamaha Motor CIS: Import and sales of motorcycles, outboard motors, all-terrain vehicles, snowmobiles and parts in Russia
･ Yamaha Motor Europe N.V.: Import and sales of Yamaha Motor products, marketing of Yamaha Motor products in Europe, product development, finance and other businesses, located in the Netherlands
・ Nishi Nippon Skytech Co., Ltd.: Sale and maintenance of industrial unmanned helicopters, and training of operators
・ Yamaha Motor Management Service Co., Ltd.: Accounting and personnel management on a contract basis
･ PT Yamaha Motor Mold Indonesia: Manufacture and sales of casting and resin dies and die repair parts in Indonesia
･ Yamaha Motor do Brasil Ltda.: Import and sales of motorcycles, outboard motors, all-terrain vehicles, generators and other products in Brazil
･ Yamaha Motor da Amazonia Ltda.: Manufacture and sales of motorcycles and outboard motors in Brazil
･ Yamaha Motor Parts Manufacturing (Thailand) Co., Ltd. : Manufacture motorcycle parts in Thailand
Basic Organization Chart
Organization Chart （December, 2015）
New Organization Chart （Effective January 1, 2016）
