Yamaha MotoGP Teams Ride Haibike’s E-bikes Equipped with Yamaha E-KITs

May 7, 2015

Jerez de la Frontera (Spain), 30th April 2015

Yamaha Motor Co., Ltd. and Winora Group (Winora-Staiger) have presented the new Haibike SDURO E-bikes to the Yamaha MotoGP Teams today at the Circuito de Jerez de la Frontera (Spain).

The German specialty bicycle manufacturer supplied three Haibike SDURO E-bike models to the Movistar Yamaha MotoGP team, as well as Monster Yamaha Tech3 and Forward Racing, to be used as environmentally friendly paddock bikes at the European rounds of the 2015 MotoGP season.

Winora was established in 1914 and Yamaha has been supplying Power Assist System E-KITs for the high-tech Winora model E-bikes since 2013.

Today Winora's Susanne Puello (Managing Director of Winora Group), Felix Puello (Head of R&D and Brand Management) and their ePerformance-rider Guido Tschugg presented the nine innovative E-bikes in total, equipped with Yamaha E-KITs, to the Yamaha MotoGP teams during a ceremony on the main straight of the circuit in Jerez.

The Haibike SDURO E-bikes fit Movistar Yamaha MotoGP perfectly, not only thanks to their special colour schemes matching the team's design, but also due to the models' refined yet exciting character. The Haibike line is the high-end brand of Winora and the SDURO model is especially designed for sporty customers such as nine-time World Champion Valentino Rossi and four-time World Champion Jorge Lorenzo, making the transportation within the paddock areas fun and stress free.

Yamaha has been a pioneer in the development of electrically power-assisted bicycles since 1993 when the company became actively involved in building the e-bike market in Japan. In Europe, Yamaha supplies its E-KITs to several bicycle manufacturers, including Haibike.

Rider Valentino Rossi
"The Yamaha E-KIT equipped Haibike SDURO is an exciting bike to ride, and I've never experienced anything like that! It has a powerful push from the first down-pedal and at the same time it has a natural feel, as if somebody is pushing you from the back! I also like the design that matches the team image. I would like to thank Yamaha and Winora for presenting the new E-bike to me at Jerez. I look forward to riding it."

Rider Jorge Lorenzo
"The Haibike SDURO equipped with Yamaha's E-KIT is such a powerful and exciting bike! It is quiet, and being environmentally friendly creates a futuristic image. I'm sure it's going to be very popular in the paddock. I would like to thank both Yamaha and Winora for this present!"