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"Graphic Design Award by Yamaha 2015" A design competition to celebrate the power of graphic design and encourage new visual design voices in a global dialogue. Open for award submissions from 1st Sept 2014

September 1, 2014

IWATA, September 1, 2014 – Yamaha Motor Co., Ltd. (Tokyo:7272), together with Yamaha Corporation, are proud to announce the launch of their Graphic Design Award by Yamaha (GDAY) competition, a new international design award inviting innovative graphic communication ideas from both established and emerging visual communication designers or design collectives.

GDAY was born with a mission to bring new communication ideas to the world through the power of graphic design, a medium which Yamaha believes has the ability to transcend differences, allow designers to communicate effectively and to make invisible ideas visible.

The theme for the GDAY award comes from the Japanese word and philosophy, “KANDO”, which means “for the heart” or “to be deeply moved”. The philosophy of Kando sits at the core of both Yamaha brands. The GDAY Award hopes to seek out new graphic ideas that will become part of a wider universal language the corporations can share.

Yamaha has invited Neville Brody, a global authority in the fields of art direction, graphic design and typography, as a chair of the jury. The winner of the GDAY award will take home the Grand Prix of $10,000 USD, and also have the opportunity to showcase their work as part of Yamaha Motor and Yamaha Corporation’s global communication activities. The judging process will also include a round of social voting to offer everyone an opportunity to be part of the award and encourage the widest possible audience participation with the award and the world of graphic design.

The original concept of GDAY evolved from Graphic Grand Prix by Yamaha, a design award that both Yamaha Motor and Yamaha Corporation organized in 2012 and 2013, showcasing a wide range of graphic design from multi-various designers and design disciplines. GDAY seeks to build on this success to create deeper connections with the world through a more direct competition approach.

About GDAY

Title Graphic Design Award by Yamaha(GDAY)
What to enter An original graphic idea (marks, symbols, pictograms etc) that respond to the theme from GDAY in the realest sense of the word.
Qualification requirements Go to official website_“How To Apply” for full details.
Theme Graphic Form of KANDO(感動)
*The Japanese word “KANDO” means for the heart “to be deeply moved”.
How to enter All work must be submitted in the format specified. Go to official website_“How To Apply” for full details.
Jury Neville Brody (Dean of the School of Communications at the Royal College of Art, Founder of Brody Associates)
    Manabu Kawada (Design Laboratory General Manager at Yamaha Corporation)
    Akihiro Nagaya (Chief General Manager of Design Centre Design Director Yamaha Motor Co., Ltd.)
Entry period 1st Sept (Mon) 2014 – 31st October (Fri) 2014
*Entry site will be closed at 24:00 on 1st November (Sat) JST.
Judging process Primary Audit / Mid November 2014
    Open Review / Mid November – Early December 2014 (Social Voting)
    Final Review / Mid December 2014
Announcement   The winner will be announced at official website in January 2015.
Award    Grand Prix and more
Prize Grand Prix will receive $10,000 (USD)
Organizer Yamaha Motor Co., Ltd., Yamaha Corporation,
Official website

About Juries

Neville Brody

Founder of Brody Associates, is an internationally renowned graphic designer,typographer, art director and brand strategist, working predominately in digital, typography and identity. Noted for his early work Art Directing revolutionary issues of The Face Magazine and designing iconic album covers for the music industry, he now collaborates with a diverse range of global clients from blue chip corporations to independents. Brody’s insight, methodology and appetite for pushing creative boundaries and pursuit of excellence inform every aspect of his studio’s work. Alongside this, Brody is Dean of the School of Communications at the Royal College of Art (London) and dedicated spokesperson for design education and creating opportunities for young creatives.

Manabu Kawada

Joined Yamaha in 1992. Started by designing sports gear and moved on to GUI forvarious digital musical instruments, AV products and music production software.Studied abroad at RCA (Royal College of Art) in London from 2001. After returning to work, he has become a group manager of digital musical instrument design,a head of product design centre and was appointed General Manager of Design Laboratory June, 2008.

Akihiro “Dezi” Nagaya

Joined Toyota Motor Corporation in 1983 and participated in various Toyota Lexus designs starting with the original Lexus LS. In 2003, Nagaya became Lexus Brand Planning General Manager, a contributing member to Lexus Brand-building.In 2010, Nagaya became Toyota Design General Manager, in 2012 he became President of tecno art research co., ltd. In 2014, Nagaya was appointed Chief General Manager of Design Centre at Yamaha Motor Co., Ltd.

GDAY Logo Marque

Design by Neville Brody

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