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Yamaha Motor Revs Your Heart

2013

Announcement of Organizational Reforms and Personnel Changes

December 26, 2013

IWATA, December 26, 2013 - Yamaha Motor Co., Ltd (Tokyo: 7272) announced at today’s Board of Directors Meeting, Yamaha Motor Co., Ltd. resolved to implement the following organizational reforms and personnel changes, effective Wednesday, January 01, 2014.

Organizational changes (effective Wednesday, January 01, 2014)

The following organizational reforms will be implemented in order to: promote Platform (PF) development for accelerating the manufacture of attractive products, speed-up new business deployment, and promote customer-oriented after-sales activities.


1. Organization restructuring with the objective of launching attractive products onto the market in shorter time frames

　(1)Newly Created Engine Unit & PF Model Unit
The newly built Engine Unit & PF Model Unit designed to further accelerate PF strategies, will raise responsiveness and flexibility, and consolidate the development functions and cost innovation of the Technology Center, Manufacturing Center, Procurement Center, and Motorcycle Business Operations which have until now worked independent of each other.

Engine Unit
・The Engine Unit will comprise of the Engine Development Section, Component Section, and Planning Division.
・The Engine Development Section will consolidate the engine development functions of the Motorcycle Business Operations, and the advanced development functions of the Technology Center, and will supervise the independently based engine design divisions of the large and small models in the product categories, and testing & advanced development divisions. The four divisions to come under this umbrella include the Advanced Development Division, 1st Engine Development Division, 2nd Engine Development Division, and the Engine Testing Division.
・The Component Section will supervise technical divisions in order for the development of units that construct engines, as well as manufacturing technology, and material technology to realize production. The five divisions to come under this umbrella include the Unit Engineering Division, Manufacturing Technology Division, Materials Division, Machinery Engineering Division, and the Machinery Innovation Engineering Division.
・For the Planning Division, engine management functions and manufacturing technology planning functions will be transferred from the Technology Center, and management of engine long term strategies, manufacturing technology strategy planning, and engine development planning will be carried out here.

PF Model Unit
・The PF Model Unit will comprise of the PF Model Development Section, Component Section, and the PF Planning Division.
・PF Model Development Section will supervise design divisions independently operated for each product category, and also divisions involved in testing, cost innovation, and advanced development of next generation PF's. The eight divisions to come under this umbrella include the Advanced Development Division, SC Development Division, ST Development Division, SP Development Division, CR Development Division, LMW Development Division, Motorcycle Testing Division, and the Cost Innovation Division.
・The Component Section will supervise technical divisions in order for the development of units that construct models, as well as manufacturing technology, and mold technology to realize production. The five divisions to come under this umbrella include the Unit Engineering Division, Electronics System Development Division, Manufacturing Technology Division, Mold Technology Division, and the Prototype Technology Division.
・The Planning Division will carry out long term strategy planning for PF models, management of model development planning designed for PF models, and cost down implementation.

(2)Procurement Center Restructuring
The main functions of the Procurement Center will be reviewed in terms of structure and functionality in order to consolidate procurement operations and business across the board in line with planning and promotion of global procurement policies & strategies.

・The Cost Innovation Section in this division will be dissolved with cost innovation functions being transferred to the Engine Unit and PF Model Unit sections.
・Along with dissolving the Cost Innovation Section, the Procurement Section will also be dissolved, and all divisions involved with procurement will be the under direct control of the Procurement Center.
・The Procurement Center will be comprised of the Procurement Planning Division, Global Supplier Network Promotion Division, Procurement Promotion Division, and the Procurement Quality Control Division.
・The Global Supplier Network Promotion Division will be newly created with the aim of strengthening the network with global suppliers in order to improve product competitiveness across the entire business. The parts strategy function of the Procurement Planning Division and the global raw material procurement function of the Global Procurement Promotion Division will be transferred.



2. Organizational Reforms with the objective of speeding-up new business & new technology deployment

(1)Newly Created New Venture Business Development Section
Based on the business development policy across the entire company, this division has been created in order to speed up the deployment of new business, and to strengthen strategic planning functionality. This division will pave the way for business creation through searching, planning, and initiating new business.

(2)Technology Center Restructuring
The main functions of the Technology Center will be reviewed in terms of structure and functionality in order to consolidate new technology creation, Motor-Sports, and fundamental technology infrastructure.

・The Manufacturing Technology Section and the Advanced Development Section will be dissolved, with the functions of manufacturing technology & advanced development being transferred to the Engine Unit and PF Model Unit sections.
・The Technology Center will be comprised of the Research & Development Section, Technology Planning Section, Motor Sports Strategy Division, Motor Sports Development Division, and the NCV Development Division.
・The Research & Development Section will formulate research development strategies, as well as supervise and promote advanced technology development, fundamental technology development, and business technology support. The two divisions to come under this umbrella include the Fundamental Technology Research Division, and the Advanced Technology Research Division.
・The Technology Planning Section will carry out integration and planning across the entire company strategies, and while managing this work, it will also supervise and promote fundamental development & technology infrastructure maintenance. The two divisions to come under this umbrella include the Engineering Management Division and the Digital Engineering Division.
・The NCV Development Division will be newly created, the small 4-wheel drive development team within the Innovation Development Division will be transferred, and preparations for the transition to business creation from product development will be carried out.



3. Consolidation of functionality with the objective of promoting customer-oriented after-sales activities

　(1)Newly Created CS Center
In order to offer the customer even greater "Yamaha Quality" and customer service, the newly created CS Center will join with the Product Warranties, Service, Parts, and Safety Promotion Divisions to promote customer-oriented activities.

・The functions of the Product Warranties & Safety Promotion Center, and the Parts Business Unit will be restructured and integrated with the functions of the CS Center.
・The Service Division of the Quality Assurance Section of the MC Business Department will be transferred to the CS Center.
・The CS Center is to be made up of the Corporate Quality Assurance Division, CS Planning Division, After-Sales Section, and the Spare Parts Sections.
・The Corporate Quality Assurance Division will promote with a view across the entire business of a customer-oriented quality assurance.
・The CS Planning Division is to oversee the overall planning and management functions of the CS Center.
・The After Sales Section is to supervise the overall after sales functions. The three divisions to come under this umbrella include the Marketing Division, Service Division, and the Technical Publication Division.
・The Spare Parts Section will oversee the general functions of accessory development, and Parts SCM. The four divisions to come under this umbrella include the Domestic Administration Division, Accessory Division, Parts & Acc. Engineering Division, and the SCM Division.



Personnel changes (effective Wednesday, January 01, 2014)

1．Change in duties of Directors, Managing Executive Officers
(Name) (New position) (Current position)
Nobuya Hideshima Managing Executive Officer and Director,
Chief General Manager of Engine Unit,
and Chief General Manager of CS Center

 Managing Executive Officer and Director,
Chief General Manager of Procurement Center
2．Change in duties of Senior Executive Officers and Executive Officers
(Name) (New position) (Current position)
Katsuaki Watanabe Senior Executive Officer,
Executive General Manager of 1st Business Unit, Motorcycle Business Operations,
and Chief General Manager of PF Model Unit		 Senior Executive Officer,
Executive General Manager of 1st Business Unit, Motorcycle Business Operations,
and Chief General Manager of Manufacturing Center
Hajime Yamaji Senior Executive Officer, Chairman of Yamaha Motor Europe N.V. Senior Executive Officer, President of Yamaha Motor Europe N.V.
Hiroshi Yoshii Executive Officer Executive Officer,
Senior General Manager of Manufacturing Technology Section, Technology Center
Takahiko Goan Executive Officer Executive Officer,
Executive General Manager of Overseas Market Development Operation Business Unit
Katsuhito Yamaji Executive Officer,
Chief General Manager of Manufacturing Center		 Executive Officer,
Deputy Chief General Manager of Manufacturing Center and Senior GeneralManager of Engine Manufacturing Section, Manufacturing Center
3．Resignation of Executive Officers
Masanori Kobayashi current Executive Officer, Chief General Manager of Product Assurance & Safety Promotion Center, General Manager of Safety Promotion & Traffic System Division, Product Assurance & Safety Promotion Center
and General Manager of Communications-Linked BIKEs Promotion Division, Technology Center
4．Change in duties of Chief General Managers, Senior General Managers and Executive General Managers
(Name) (New position) (Current position)
Seiya Nakamura Senior General Manager of
New Venture Business Development Section

Yamaha Motor Europe N.V.
Junzo Saitoh Deputy Chief General Manager of Human Resources & General Affairs Center
and General Manager of
Legal & Intellectual Property Division, Human Resources & General Affairs Center

Yamaha Motor Europe N.V.
Yutaka Kubo Deputy Chief General Manager of Design Center
and General Manager of
Design Promotion Division,
Design Center 		General Manager of
Motorcycle Development Division,
1st Business Unit,
Motorcycle Business Operations

Satohiko Matsuyama Senior General Manager of Manufacturing Planning Section, Manufacturing Center
and General Manager of
Production Planning Division, Manufacturing Planning Section,
Manufacturing Center

 Senior General Manager of
Manufacturing Planning Section,
Manufacturing Center
and General Manager of
Overseas Production Division,
Manufacturing Planning Section,
Manufacturing Center
Akihito Fujiwara Senior General Manager of
Engine Manufacturing Section,
Manufacturing Center

PT. Yamaha Motor Manufacturing West Java
Masahiro Inoue Chief General Manager of
Procurement Center		 Senior General Manager of
Procurement Section,
Procurement Center

Kenichi Nonogawa Senior General Manager of
Engine Development Section,
Engine Unit		 Senior General Manager of
Advanced Development Section,
Technology Center
and General Manager of
Powertrain Development Division,
Advanced Development Section,
Technology Center

Yoshitaka Noda Senior General Manager of
Component Section,
Engine Unit		 Yamaha Motor Vietnam Co., Ltd.
and President of
Yamaha Motor Parts Manufacturing Vietnam Co., Ltd.

Makoto Shimamoto Senior General Manager of
PF Model Development Section,
PF Model Unit

 President of
Yamaha Motor Asian Center Co., Ltd.
Akihiko Fujikura Senior General Manager of
Component Section,
PF Model Unit		 Senior General Manager of
Cost Innovation Section,
Procurement Center
Kouichi Masuda Senior General Manager of
After Sales Section,
CS Center

Executive General Manager of
Parts Business Unit
Tomoo Taira Senior General Manager of
Spare Parts Section,
CS Center

Yamaha Motor Research & Development Europe S.r.l.
Takeshi Yano Executive General Manager of
Overseas Market Development Operation Business Unit
and General Manager of
Market Development Division 2, Overseas Market Development Operation Business Unit

 President of
Yamaha Motor Philippines, Inc.
Rokuro Atarashi Senior General Manager of
Pool Business Development Section, Business Development Operations		 General Manager of
Logistics & Security Trade Division,
Manufacturing Planning Section,
Manufacturing Center
5．Change in duties of General Managers
(Name) (New position) (Current position)
Atsuhiko Okano General Manager of
Human Resources Development Division, Human Resources & General Affairs Center		 Senior Manager of
Human Resources Development Division, Human Resources & General Affairs Center
Masato Suzuki General Manager of
NCV Development Division,Technology Center		 General Manager of
Innovation Technology Research Division, Research & Development Section, Technology Center
and General Manager of
Vehicle System Development Division, Advanced Development Section, Technology Center
Kensaku Isobe General Manager of Fundamental Technology Research Division,
Research & Development Section,
Technology Center

 General Manager of
Fundamental Technology Research Division, Research & Development Section, Technology Center
Hitoshi Watanabe General Manager of
Advanced Technology Research Division,
Research & Development Section,
Technology Center

 General Manager of
Advanced System & Safety Technology Research Division,
Research & Development Section, Technology Center
Hisashi Akiba General Manager of
Logistics & Security Trade Division,
Manufacturing Planning Section,
Manufacturing Center

 Yamaha Motor Asian Center Co., Ltd.
Tomoaki Oishi General Manager of
MC Assembly Factory,
Body Manufacturing Section,
Manufacturing Center

 General Manager of
Chassis & Tank Manufacturing Division,
Body Manufacturing Section,
Manufacturing Center
Seiji Fujisawa General Manager of
Chassis & Tank Manufacturing Division,
Body Manufacturing Section,
Manufacturing Center

 Senior Manager of
Body SyS Engineering Division,
Body Manufacturing Section, Manufacturing Center
Shigeru Ikumi General Manager of
Global Supplier Network Promotion Division,
Procurement Center		 General Manager of
Global Procurement Division,
Procurement Section,
Procurement Center
Shigenobu Itagaki General Manager of
Procurement Promotion Division,
Procurement Center		 Manager of
Global Procurement Division,
Procurement Section,
Procurement Center
Akihiro Suzuki General Manager of
Planning Division, Engine Unit		 General Manager of
Manufacturing Technology Strategy & Planning Division,
Manufacturing Technology Section,
Technology Center
Hideki Fujiwara General Manager of
Advanced Development Division,
Engine Development Section,
Engine Unit		 Manager of
Motorcycle Development Division,
2nd Business Unit,
Motorcycle Business Operations
Hitoshi Suzuki General Manager of
1st Engine Development Division,
Engine Development Section,
Engine Unit		 Manager of
Motorcycle Development Division,
1st Business Unit,
Motorcycle Business Operations
Nobuharu Takahashi General Manager of
2nd Engine Development Division,
Engine Development Section,
Engine Unit		 Manager of
Motorcycle Development Division,
2nd Business Unit,
Motorcycle Business Operations
Yasushi Goro General Manager of
Engine Testing Division,
Engine Development Section,
Engine Unit		 Manager of
Testing Division,
Engineering Section,
Motorcycle Business Operations
Satoshi Hirose General Manager of
Unit Engineering Division,
Component Section,
Engine Unit 		General Manager of
Engine SyS Engineering Division,
Engine Manufacturing Section,
Manufacturing Center
Yoshihiro Kimura General Manager of
Manufacturing Technology Division,
Component Section, Engine Unit
and General Manager of
Manufacturing Technology Division,
Component Section, PF Model Unit

General Manager of
Body SyS Engineering Division,
Body Manufacturing Section,
Manufacturing Center
Toru Kitsunai General Manager of
Materials Division,
Component Section,
Engine Unit		 General Manager of
Material Division,
Manufacturing Technology Section,
Technology Center
Tetsuya Tashiro General Manager of
Manufacturing Innovation Engineering Division,
Component Section,
Engine Unit		 General Manager of
Manufacturing Innovation Engineering Division,
Cost Innovation Section,
Procurement Center
Syunichi Itajiki General Manager of
PF Planning Division,
PF Model Unit		 Manager of
Engineering Strategy Division,
Engineering Section,
Motorcycle Business Operations
Yoshiaki Tsuino General Manager of
Advanced Development Division,
PF Model Development Section,
PF Model Unit 		Manager of
Vehicle System Development Division,
Advanced Development Section,
Technology Center
Takuya Kinoshita General Manager of
SC Development Division,
PF Model Development Section,
PF Model Unit		 Manager of
Motorcycle Development Division,
1st Business Unit,
Motorcycle Business Operations
Toshiharu Shigeta General Manager of
ST Development Division,
PF Model Development Section,
PF Model Unit		 Manager of
Motorcycle Development Division,
1st Business Unit,
Motorcycle Business Operations
Toyoshi Nishida General Manager of
SP Development Division,
PF Model Development Section,
PF Model Unit 		General Manager of
Cost Innovation Division,
Cost Innovation Section,
Procurement Center
Ooki Miyakozawa General Manager of
CR Development Division,
PF Model Development Section,
PF Model Unit		 Manager of
Motorcycle Development Division,
2nd Business Unit,
Motorcycle Business Operations
Takashi Kaieda General Manager of
LMW Development Division,
PF Model Development Section,
PF Model Unit 		Manager of
Motorcycle Development Division,
2nd Business Unit,
Motorcycle Business Operations
Hiroshi Kitagawa General Manager of
Motorcycle Testing Division,
PF Model Development Section,
PF Model Unit		 General Manager of
Testing Division,
Engineering Section,
Motorcycle Business Operations
Kunio Nakano General Manager of
Cost Innovation Division,
PF Model Development Section,
PF Model Unit		 General Manager of
Business Promotion Division,
2nd Business Unit,
Motorcycle Business Operations

Yoshiyuki Mizuno General Manager of
Unit Engineering Division,
Component Section,
PF Model Unit

 Senior Manager of
Cost Innovation Section,
Procurement Center
Masaki Oosako General Manager of
Electronics System Development Division, Component Section,
PF Model Unit 		General Manager of
Electronics System Development Division,
Engineering Section,
Motorcycle Business Operations
Osamu Yamashita General Manager of
Prototype Technology Division,
Component Section,
PF Model Unit		 General Manager of
Prototype Technology Division,
Technology Planning Section,
Technology Center
Koichi Matsunaga General Manager of
Mold Technology Division,
Component Section, PF Model Unit
and General Manager of
Machinery Engineering Division,
Component Section, Engine Unit		 General Manager of
Mold Technology Division,
Manufacturing Technology Section,
Technology Center
Hiroyuki Hoshihara General Manager of
CS Planning Division,
CS Center 		General Manager of
Business Planning Division,
Parts Business Unit
Hiromu Murata General Manager of
Marketing Division,
After Sales Section, CS Center

Yamaha Motor Italia S.p.A.
Yoshikazu Morita General Manager of
Service Division,
After Sales Section, CS Center 		Senior Manager of
Service Division,
Quality Assurance Section,
Motorcycle Business Operations
Masanori Miyata General Manager of
Domestic Administration Division,
Spare Parts Section, CS Center

 General Manager of
Domestic Sales & Marketing Division,
Parts Business Unit
Hiroshi Tokutake General Manager of
Spare Parts Section, CS Center		 Manager of
Parts & Acc. Engineering Division,
Parts Business Unit
Yukihiro Ozaki General Manager of
Marketing & Sales Division,
1st Business Unit,
Motorcycle Business Operations
and General Manager of
Motor Sports Strategy Division		 General Manager of
Marketing & Sales Division,
1st Business Unit,
Motorcycle Business Operations
Ryusuke Ikuta General Manager of
Business Promotion Division,
2nd Business Unit,
Motorcycle Business Operations		 Manager of
Business Promotion Division,
2nd Business Unit,
Motorcycle Business Operations
Itaru Otani General Manager of
Marketing & Sales Division,
2nd Business Unit,
Motorcycle Business Operations		 Managing Director of
Yamaha Motor Australia Pty Limited
Osamu Kobayashi General Manager of
2nd Marketing Division,
Marine Engine Business Unit,
Marine Business Operations		 Manager of
2nd Marketing Division,
Marine Engine Business Unit,
Marine Business Operations

Tooru Matsushita General Manager of
ME Manufacturing Division,
Marine Engine Business Unit,
Marine Business Operations		 Manager of
ME Manufacturing Division,
Marine Engine Business Unit,
Marine Business Operations
Hisatomo Ichikawa General Manager of
Development Division,
Board Business Unit,
Marine Business Operations		 General Manager of
Marine Production Division,
Boat Business Unit,
Marine Business Operations

6．Changes in group companies
(Name) (New position) (Current position)
Kazuhiro Kuwata President of Yamaha Motor Europe N.V. General Manager of
Marketing & Sales Division,
2nd Business Unit,
Motorcycle Business Operations
and General Manager of
Motor Sports Strategy Division,
Technology Center
Steven Matcham Cotterell Managing Director of Yamaha Motor Australia Pty Limited
and Managing Director of Yamaha Motor New Zealand Limited

 Yamaha Motor Australia Pty Limited
Toru Osugi President of
Yamaha Motor Philippines, Inc.		 General Manager of
Overseas Marketing Division,
Parts Business Unit
Hajime Jin President of
Yamaha Motor Parts Manufacturing (Thailand) Co., Ltd.

 Thai Yamaha Motor Co., Ltd.
Hiromi Yamamoto President of
Yamaha Motor Asian Center Co., Ltd.		 General Manager of
Motorcycle Development Division,
3rd Business Unit,
Motorcycle Business Operations
Yuji Todani General Director of
Yamaha Motor Parts Manufacturing Vietnam Co., Ltd.

 Yamaha Motor Parts Manufacturing Vietnam Co., Ltd.
Kazuma Yamamoto Managing Director of
Yamaha Motor Electronics India Private Limited 		Yamaha Motor Electronics Co., Ltd.

Abbreviations;
・ SC: Scooter
・ ST: Street
・ SP: Sports
・ CR: Cruiser
・ LMW: Leaning Multi Wheel
・ NCV: New Concept Vehicle
・ GSN: Global Supplier Network
・ CS: Customer Service
・ SyS: System Supplier
・ PMO: Program Management Office

Main businesses of the group companies referenced above;
・ Yamaha Motor Europe N.V.: Import and sales of Yamaha Motor products in the Netherlands, marketing of Yamaha Motor products in Europe, product development, finance and other businesses
・ PT. Yamaha Motor Manufacturing West Java: Manufacture of motorcycles in Indonesia
・ Yamaha Motor Parts Manufacturing Vietnam Co., Ltd.: Manufacture of motorcycle parts in Vietnam
・ Yamaha Motor Asian Center Co., Ltd.: Development of motorcycles and other products, and promotion of cross-trade and other businesses in Thailand
・ Yamaha Motor Research & Development Europe s.r.l.: Research and development of motorcycles in Italy
・ Yamaha Motor Philippines, Inc.: Manufacture and sales of motorcycles in the Philippines
・ Yamaha Motor Parts Manufacturing (Thailand) Co., Ltd.: Manufacture motorcycle parts in Thailand
・ Thai Yamaha Motor Co., Ltd.: Manufacture and sales of motorcycles in Thailand
・ Yamaha Motor Italia S.p.A.: Manufacture and sales of motorcycles in Italy
・ Yamaha Motor Australia Pty Limited: Import and sales of Yamaha Motor products in Australia
・ Yamaha Motor New Zealand Limited: Import and sales of Yamaha Motor products in New Zealand
・ Yamaha Motor Electronics India Pvt.: Manufacture, import, export and sales of motorcycle electrical parts in India
・ Yamaha Motor Electronics Co., Ltd.: Manufacture of motorcycle electrical parts

Basic Organization Chart

Organization Chart （December　2013）
Organization Chart （January 1, 2014）
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