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Yamaha Motor to Establish IM Sales Company in China

August 23, 2013

IWATA, August 23, 2013 - Yamaha Motor Co., Ltd. (Tokyo: 7272) are to launch a new company in September that will handle their intelligent machinery (IM)* business in China, with the goal of increasing surface mounter sales. The new company will be located in Suzhou City, Jiangsu Province, China.

The new company, Yamaha Motor IM Co., Ltd. (YIMS), will take over the IM business previously handled by Yamaha Motor Commercial Trading Co., Ltd. (YMCT), and will be responsible for sales of surface mounters and industrial robots in China.

China is home to the world's largest surface mounter market, and YIMS aim to increase sales ability and expand market share by working to increase penetration of the Yamaha brand, as well as bolstering direct sales and distributor support structures.

The launch of YIMS will enable Yamaha to provide even more finely focused customer support through its role in completing a global sales and service network that stretches across Asia, Japan, Europe and America, and comprises the headquarters of Yamaha’s IM Business Unit (Japan), and the two locations established in 2011, YIME (Germany) and YIMA (U.S.).

* The IM business specializes in the production and sale of surface mounters, industrial robots, and electric wheelchairs.

Yamaha Motor IM (Suzhou) Co., Ltd. (YIMS) Outline

Company Name : Yamaha Motor IM (Suzhou) Co., Ltd.
: 雅马哈発動機智能机器(蘇州)有限公司 (Chinese name)
Location : Suzhou City, Jiangsu Province, China
Date of Establishment : July 3, 2013
Operation Commencement : September 1, 2013
Representatives : Chairman Mr. Hiroaki FUJITA
: President Mr. Ikuo SUZUKI
Capital : Approximately 160 million yen (10 million RMB)
Equity Share : Yamaha Motor Co., Ltd. 100%
Business Operations : Sale and service of surface mounters, industrial robots, electric wheelchairs
Employees : 29 (at establishment)
Business Scale : Unit sales target of 2,250 units for 2014 (total surface mounters and industrial robots sales units)
Sales target of approximately 8 billion yen for 2014 (approx. 500 million RMB)

* Calculated at an exchange rate of 1 RMB = 15.97 Yen

About Yamaha Motor Co., Ltd.
Yamaha Motor (TOKYO: 7272) is a world-leading producer of motorcycles, marine products, power products and surface mounters. The company’s diverse business and wide variety of products are built around its proprietary technologies focused on small engines, fiberglass-reinforced plastics and electronic control. Yamaha Motor conducts global development, production and marketing operations through 140 subsidiaries and equity-method affiliates in 30 countries. About 90% of consolidated net sales are generated in more than 200 countries outside of Japan. The company is steadily restructuring its global engineering, manufacturing and marketing capabilities for sustainable long-term growth. Please visit

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