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Announcement of Organizational Reforms and Personnel Changes

December 26, 2011

At today's Board of Directors Meeting, Yamaha Motor Co., Ltd. ("the Company") resolved to implement the following organizational changes and personnel changes, effective January 1, 2012. The changes will be for the purposes of sustainable growth with goals to strengthen our engineering, manufacturing and marketing functions and increase the competitiveness of product operations.

■Organizational reforms (effective January 1, 2012)

Measures to strengthen design

1.

Design Center newly established

In order to increase YMC's corporate value, consolidated efforts will be made to heighten design functions and overall design strength throughout the company in ways that will strengthen products, the brand image and design personnel, etc.

The Design Center will be newly established as an organizational center dedicated to strengthening design functions companywide.

Comprising the new Design Center will be the new 3D Design Division, the Coloring Design Division primarily involved in product design and the Design Promotion Division mainly involved in corporate design, with all three taking over managerial responsibility for the existing Design Division, Product Planning Section in Motorcycle Business Operations and the Corporate Design Division in the Technical Center.

Strengthening Engineering and Manufacturing divisions

2.

Reorganization of the Technology Center

Technology development and technology strategy functions will be strengthened companywide.

<Strengthening advanced development capabilities>

An Advanced Development Section will be newly established in the Technology Center.

The new Advanced Development Section will house the Advanced Development Division currently in Motorcycle Business Operations and a new Project Development Division in charge of strategy projects companywide.

The Technology Center will also now house the Motor Sports Development Division currently in Motorcycle Business Operations.

<Strengthening technology development capabilities for the future>

In order to strengthen technology development for the future, a new Communications-Linked BIKEs Promotion Division will be placed under the direct supervision of the Technology Center, and an Innovation Technology Research Division and Advanced System & Safety Technology Research Division will be newly established within the Research & Development Section.

<Promoting the advancement of manufacturing technology strategy>

A Manufacturing Technology Strategy & Planning Division will be newly established within the Technology Center's Manufacturing Technology Section.

The aim is to promote integrated operations in the areas of manufacturing technology and product and core technology development and to pursue the proposal and implementation of short and medium term manufacturing technology strategies.

3.

Manufacturing Center Organizational Changes

In order to advance SyS functions and consolidate other functions in line with the existing structural reform plans, the roles of the manufacturing and engineering functions will be clarified, production costs reduced and technology and administration functions strengthened.

<Manufacturing functions>

1)Body Manufacturing Section

The manufacturing functions of the Morimachi Factory and Iwata Main Factory will be consolidated into a newly established "Chassis & Tank Manufacturing Division."

The manufacturing functions of the Nakaze Factory will be reorganized into a newly established "Nakaze Manufacturing Division."

2)Engine Manufacturing Section

Aluminum manufacturing functions: The manufacturing functions of the Iwata Main Factory and Iwata South Factory will be reorganized into a newly established "Iwata Manufacturing Division."

Steel manufacturing functions: The manufacturing functions at the Hamamatsu Marine Site and Hamakita Factory will be consolidated into a newly established "Hamamatsu Manufacturing Division."

Automobile engine manufacturing functions: To be consolidated into a newly established "Engine Manufacturing Division."

<Engineering functions>

The SyS staffs (engineering and administrative) existing separately until now in the Body Manufacturing Section and Engine Manufacturing Section will be consolidated in newly established technology divisions within each of the two Sections.

Within the Body Manufacturing Section, a Body SyS Engineering Division will be newly established.

Within the Engine Manufacturing Section, an Engine SyS Engineering Division will be newly established.

Strengthening competitiveness of the business divisions

4.

Reorganization of Motorcycle Business Operations

Regional business responsibilities will be further clarified and improvements made to improve problem-solving speed and impetus.

1)Clarifying regional business responsibilities

The existing 1st Business Unit will be divided into a new 1st Business Unit responsible for the ASEAN region and Taiwan and a 3rd Business Unit (to be newly established) responsible for South Asia, China and Latin America.

The result will be three regional business units with the 2nd Business Unit responsible for Japan, North America, Europe and Oceania.

2)Business Unit system integrating Planning, Business and Engineering functions

A Business Unit system integrating product planning, model development and engineering functions will be created in each of the three regional business units (1st, 2nd, and 3rd).

Each of the three regional business units will have separate product planning functions to be included in a newly established Business Promotion Division comprising business planning, cost planning and product planning functions.

The model development functions of the Engineering Section will be separated for each of the three regional business units as a Motorcycle Development Division to be newly established.

3)Strengthening technology capabilities in testing

The testing management and test technology development functions formerly performed by the Product Engine Testing Division, the Product Vehicle Testing Division and the Engineering Strategy Division will be consolidated into a Testing Division to be newly established in Motorcycle Business Operations.

5.

Recreational Vehicle Business Unit to be absorbed into Business Development Operations

In order to increase the speed of development and growth of new businesses (products/markets) in cooperation with the operations under supervision of the Business Development Operations, Recreational Vehicle Business Unit will be absorbed into the Business Development Operations.

6.

Reorganization of Smart Power Vehicle Business Unit

In order to improve development quality and efficiency synergistic benefits between product/parts lines, the formerly separate development systems of the EV Development Division and PAS Development Division will be reorganized into a Vehicle Development Division and Component Development Division.

Abbreviation;

SyS: System Supplier

■Personnel changes (effective January 1, 2012)

1. Changes in duties of Directors

(Name)
(New position)
(Current position)
Hiroyuki Yanagi President, Chief Executive Officer and Representative Director, Chief General Manager of Motorcycle Business Operations President, Chief Executive Officer and Representative Director
     
Takaaki Kimura Senior Managing Executive Officer and Representative Director, Chief General Manager of Technology Center, Chief General Manager of Marine Business Operations, Chief General Manager of Design Center, and Chief General Manager of Automotive Business Unit Senior Managing Executive Officer and Representative Director, Chief General Manager of Marine Business Operations, Chief General Manager of Product Assurance & Safety Promotion Center and Chief General Manager of Automotive Business Unit
     
Toyoo Ohtsubo Managing Executive Officer and Director Managing Executive Officer and Director, Chief General Manager of Technology Center
     
Yoshiteru Takahashi Managing Executive Officer and Director Managing Executive Officer and Director, Chief General Manager of Motorcycle Business Operations and Chief General Manager of Overseas Market Development Operation Business Unit
     
2. Changes in duties of Senior Executive Officers and Executive Officers
(Name) (New position) (Current position)
Yoshiaki Hashimoto Senior Executive Officer, Senior General Manager of Human Resources & General Affairs Section and Chief General Manager of Product Assurance & Safety Promotion Center Senior Executive Officer, Senior General Manager of Human Resources & General Affairs Section and Chief General Manager of Business Development Managing Unit
     
Kunihiko Miwa Senior Executive Officer, Executive General Manager of 2nd Business Unit, Motorcycle Business Operations Senior Executive Officer, Senior General Manager of Engineering Section, Motorcycle Business Operations
     
Nobuaki Shiraishi Executive Officer Executive Officer, Executive General Manager of Recreational Vehicles Business Unit, Motorcycle Business Operations
     
Tadakazu Ishibashi Executive Officer Executive Officer, Executive General Manager of Product Assurance & Safety Promotion Center, General Manager of Safety Promotion & Traffic System Division, Product Assurance & Safety Promotion Center and Executive General Manager of Business Development Managing Unit
     
Masanori Kobayashi Executive Officer, Executive General Manager of Product Assurance & Safety Promotion Center, General Manager of Safety Promotion & Traffic System Division, Product Assurance & Safety Promotion Center and General Manager of Communications-Linked BIKEs Promotion Division, Technology Center Executive Officer, Executive General Manager of Smart Power Vehicle Business Unit and General Manager of Technical Administration Division, Smart Power Vehicle Business Unit, Business Development Operations
     
Ryouichi Sumioka Executive Officer, Executive General Manager of 3rd Business Unit, Motorcycle Business Operations and Chief General Manager of Overseas Market Development Operation Business Unit Executive Officer, Executive General Manager of 1st Business Unit, Motorcycle Business Operations
     

3. Change in duties of Executive General Managers and Senior General Managersp>

(Name)
(New position)
(Current position)
Hiroyuki Tsuzuku Senior General Manager of Research & Development Section, Technology Center General Manager of Powertrain Technology Research Division, Research & Development Section, Technology Center
     
Kenichi Nonogawa Senior General Manager of Advanced Development Section, Technology Center and General manager of Project Development Division, Advanced Development Section, Technology Center General Manager of Engine Development Division, Engineering Section, Motorcycle Business Operations
     
Takahiko Shinomiya Senior General Manager of Manufacturing Planning Section, Manufacturing Center President of Yamaha Motor Taiwan Co., Ltd.
     
Taketoshi Gojo Senior General Manager of Body Manufacturing Section, Manufacturing Center and General Manager of Body SyS Engineering Division, Body Manufacturing Section, Manufacturing Center Senior General Manager of Body Manufacturing Section, Manufacturing Center
     
Akihiko Fujikura Senior General Manager of Cost Innovation Section, Procurement Center General Manager of 1st Motorcycle Development Division, Engineering Section, Motorcycle Business Operations
     
Toshinori Kuromoto Executive General Manager of 1st Business Unit, Motorcycle Business Operations and Executive General Manager of Design Center Senior General Manager of Product Planning Section, Motorcycle Business Operations, General Manager of Product Planning Division, Product Planning Section, Motorcycle Business Operations and General Manager of Corporate Design Division, Technology Center
     
Yuu Motoyama Senior General Manager of Engineering Section, Motorcycle Business Operations General Manager of Advanced System Research Division, Research & Development Section, Technology Center and General Manager of Safety Technology Research Division, Research & Development Section, Technology Center
     
Heiji Maruyama Executive General Manager of Automotive Business Unit General Manager of Engineering Division 1, Automotive Business Unit
     
Minoru Morimoto Executive General Manager of Smart Power Vehicle Business Unit, Business Development Operations President of Yamaha Motor Deutschland GmbH.
     
Seiji Sawai Executive General manager of Recreational Vehicle Business Unit, Business Development Operations Executive General Manager of Automotive Business Unit and General Manager of Engineering Division 2, Automotive Business Unit
     

4. Change in duties of General Managers

(Name)
(New position)
(Current position)
Mutsuhito Kojima General Manager of Integrated Auditing Division Senior Manager of Integrated Auditing Division
     
Rokuro Atarashi General Manager of Logistics & Security Trade Division, Corporate Planning & Finance Section Senior Manager of Corporate Planning Division, Corporate Planning & Finance Section
     
Tsutomu Numata General Manager of 3D Design Division, Design Center ELM Design Co., Ltd.
     
Akihiko Tanaka General Manager of Coloring Design Division, Design Center ELM Design Co., Ltd.
     
Masahiko Amano General Manager of Design Promotion Division, Design Center Senior Manager of Product Planning Division, Product Planning Section, Motorcycle Business Operations
     
Masahiko Nakajima General Manager of Motor Sports Development Division, Technology Center General Manager of Motor Sports Development Division, Engineering Section, Motorcycle Business Operations
     
Masato Suzuki General Manager of Innovation Technology Research Division, Research & Development Section, Technology Center and General Manager of Advanced Development Division, Advanced Development Section, Technology Center General Manager of Advanced Development Division, Engineering Section, Motorcycle Business Operations
     
Hitoshi Watanabe General Manager of Advanced System & Safety Technology Research Division, Research & Development Section, Technology Center, Manager of Safety Technology Research Division, Research & Development Section, Technology Center
     
Ryusuke Kato General Manager of Powertrain Technology Research Division, Research & Development Section, Technology Center Manager of Powertrain Technology Research Division, Research & Development Section, Technology Center
     
Toshikatsu Koike General Manager in charge of engineering progress of Manufacturing Technology Section, Technology Center and General Manager of Manufacturing Technology Strategy & Planning Division, Manyufacturing Technology Section, Technology Center Senior General Manager of Research & Development Section, Technology Center
     
Kouichi Matsunaga General Manager of Mold Technology Division, Manufacturing Technology Section, Technology Center Manager of Mold Technology Division, Manufacturing Technology Section, Technology Center
     
Satohiko Matsuyama General Manager of Overseas Production Division, Manufacturing Planning Section, Manufacturing Center General Manager of MC Assembly Factory, Body Manufacturing Section, Manufacturing Center
     
Haruhisa Suzuki General Manager of Production Control Division, Manufacturing Planning Section, Manufacturing Center Yamaha Motor Manufacturing Corporation of America
     
Masaaki Nakayama General Manager of MC Assembly Factory, Body Manufacturing Section, Manufacturing Center General Manager of Production Control Division, Manufacturing Planning Section, Manufacturing Center
     
Yoshikazu Marui General Manager of Chassis & Tank Manufacturing Division, Body Manufacturing Section, Manufacturing Center General Manager of 4th SyS Division, Body Manufacturing Section, Manufacturing Center
     
Yasuhiko Matsumoto General Manager of Nakaze Manufacturing Division, Body Manufacturing Section, Manufacturing Center General Manager of 5th SyS Division, Body Manufacturing Section, Manufacturing Center
     
Takayoshi Inamura General Manager of Iwata Manufacturing Division, Engine Manufacturing Section, Manufacturing Center General Manager of 2nd SyS Division, Engine Manufacturing Section, Manufacturing Center
     
Ryousuke Yoshinaka General Manager of Hamamatsu Manufacturing Division, Engine Manufacturing Section, Manufacturing Center General Manager of 1st SyS Division, Engine Manufacturing Section, Manufacturing Center
     
Seijiro Teramae General Manager of Engine Manufacturing Division, Engine Manufacturing Section, Manufacturing Center General Manager of Automotive Manufacturing Division, Engine Manufacturing Section, Manufacturing Center
     
Yoshihiko Otsu General Manager of Engine Sys Engineering Division, Engine Manufacturing Section, Manufacturing Center General Manager of 3rd SyS Division, Engine Manufacturing Section, Manufacturing Center and General Manager of Hamamatsu South Factory, Engine Manufacturing Section, Manufacturing Center
     
Toyoshi Nishida General Manager of Cost Innovation Division, Cost Innovation Section, Procurement Center Manager of Cost Innovation Division, Cost Innovation Section, Procurement Center
     
Hisashi Oishi General Manager of Business Promotion Division, 1st Business Unit, Motorcycle Business Operations Manager of Product Planning Division, Product Planning Section, Motorcycle Business Operations
     
Yutaka Terada General Manager of Marketing & Sales Division, 1st Business Unit, Motorcycle Business Operations Executive General Manager of 2nd Business Unit, Motorcycle Business Operations
     
Yutaka Kubo General Manager of Motorcycle Development Division, 1st Business Unit, Motorcycle Business Operations General Manager of 2nd Motorcycle Development Division, Engineering Section, Motorcycle Business Operations
     
Kunio Nakano General Manager of Business Promotion Division, 2nd Business Unit, Motorcycle Business Operations General Manager of Cost Planning Division, 1st Business Unit, Motorcycle Business Operations
     
Kazuhiro Kuwata General Manager of Marketing & Sales Division, 2nd Business Unit, Motorcycle Business Operations General Manager of Europe Marketing & Sales Division, 2nd Business Unit, Motorcycle Business Operations
     
Yoshikazu Koike General Manager of Motorcycle Development Division, 2nd Business Unit, Motorcycle Business Operations General Manager of Product Vehicle Testing Division, Engineering Section, Motorcycle Business Operations
     
Tetsuya Utsuhashi General Manager of Business Promotion Division, 3rd Business Unit, Motorcycle Business Operations General Manager of Business Planning Division, 1st Business Unit, Motorcycle Business Operations
     
Eiji Tada General Manager of Marketing & Sales Division, 3rd Business Unit, Motorcycle Business Operations General Manager of Asia Marketing & Sales Division, 1st Business Unit, Motorcycle Business Operations
     
Hiromi Yamamoto General Manager of Motorcycle Development Division, 3rd Business Unit, Motorcycle Business Operations General Manager of Cost Innovation Division, Cost Innovation Section, Procurement Center
     
Toru Izumi General Manager of Testing Division, Engineering Section, Motorcycle Business Operations General Manager of Product Engine Testing Division, Engineering Section, Motorcycle Business Operations
     
Satoshi Ando General Manager of Planning Division, Water Vehicle Business Unit, Marine Business Operations Manager of Overseas Marketing Division, Marine Engine Business Unit, Marine Business Operations
     
Masahiko Iikura General Manager of Engineering Division 1, Automotive Business Unit Manager of Engineering Division 1, Automotive Business Unit
     
Yoshihisa Muto General Manager of Engineering Division 2, Automotive Business Unit Manager of Engineering Division 1, Automotive Business Unit
     
Toru Kato General Manager of Market Development Division 2, Overseas Market Development Operation Business Unit General Manager of Planning Division, Water Vehicle Business Unit, Marine Business Operations
     
Yoshiyuki Ito General Manager of Market Development Division 3, Overseas Market Development Operation Business Unit Manager of Market Development Division 1, Overseas Market Development Operation Businss Unit
     
Takehiko Fukuda General Manager of Administration & Planning Division, Overseas Market Development Operation Business Unit Manager of Corporate Planning Division, Corporate Planning & Finance Section
     
Takao Koya General Manager of Vehicle Development Division, Smart Power Vehicle Business Unit, Business Development Operations Manager of EV Development Division, Smart Power Vehicle Business Unit, Business Development Operations
     
Kazuhiro Murata General Manager of Component Development Division, Smart Power Vehicle Business Unit, Business Development Operations General Manager of PAS Development Division, Smart Power Vehicle Business Unit, Business Development Operations
     
Masato Yoshida General Manager of Business Promotion Division, Recreational Vehicle Business Unit, Business Development Operations General Manager of Business Promotion Division, Recreational Vehicle Business Unit, Motorcycle Business Operations
     
Eiji Kato General Manager of Engineering Division, Recreational Vehicle Business Unit, Business Development Operations General Manager of Engineering Division, Recreational Vehicle Business Unit, Motorcycle Business Operations
     

5. Changes in group companies

(Name) (New position) (Current position)
Makoto Shimamoto President of Yamaha Motor Asian Center Co., Ltd. Senior General Manager of Cost Innovation Section, Procurement Center
     
Hiroyuki Seto President of Yamaha Motor Taiwan Co., Ltd. General Manager of China & CSA Marketing & Sales Division, 1st Business Unit, Motorcycle Business Operations
     
Eishin Chihana President of Yamaha Motor Deutschland GmbH. Yamaha Motor France S.A.
     
Toshikazu Oohama President of Shanghai Yamaha Jianshe Motor Marketing Co., Ltd. Shanghai Yamaha Jianshe Motor Marketing Co., Ltd.
     
 

Abbreviations;

 

SyS: System Supplier
EV: Electric Vehicle
PAS: Power Assist System

Main businesses of the group companies referenced above;

Yamaha Motor Taiwan Co., Ltd.: Manufacture and sales of motorcycles in Taiwan
Yamaha Motor Deutschland GmbH.: Marketing of motorcycles, outboard motors, personal watercraft, all-terrain vehicles and power products in Germany
Yamaha Motor Manufacturing Corporation of America: Manufacture and development of golf cars, personal watercraft, all-terrain vehicles, side-by-side vehicles and other products in the U.S.
Yamaha Motor Asian Center Co., Ltd.: Development of motorcycles and other products, and promotion of cross-trade and other businesses in Thailand
Yamaha Motor France S.A.: Marketing of motorcycles, outboard motors, personal watercraft, all-terrain vehicles and power products in France
Shanghai Yamaha Jianshe Motor Marketing Co., Ltd.: Marketing of Yamaha-brand motorcycles made in China, and after-sales service and marketing of parts for those products in China

Basic Organization Chart

Current Organizational Chart

Organizational Chart

New Organizational Chart(Effective January 1, 2012)

New Organizational Chart(Effective January 1, 2012)
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