Skip to Main Contents

Announcement of Organizational Reformsand Personnel Changes

December 24, 2008

Yamaha Motor Co., Ltd. announces the following organizational reforms -- aimed at strengthening global competitiveness -- as well as the personnel changes listed below. All are effective January 1, 2009.

Organizational Reforms

1. Establishment of Global Corporate Administrative Center

A Global Corporate Administrative Center will be established to promote globalization of corporate (head office administrative) sectors. It will also coordinate and manage these sectors. Within this Center, a Group Administration Division will be established, primarily for financial control and risk management. The former Brand Management Operations will be renamed the Brand Management Division, under the Global Corporate Administrative Center. The move is designed to integrate the Division's activities with Yamaha Motor Group management strategies.

2. Establishment of Marine Business Operations

A Marine Business Operations will be established to strengthen the overall competitiveness of the marine business. Marine Business Operations includes a Marine Engine Business Unit, a Water Vehicle Business Unit and a Boat Business Unit.
Organizations within the Marine Engine Business Unit are a Cost Development Section, a Engineering Section and a Manufacturing Section.

3. Establishment of Technology Center, Manufacturing Center and Procurement Center

A Technology Center will be established to bolster technology strategy and strengthen manufacturing technology.
The new Center includes a Research & Development Section and a Manufacturing Technology Section.

Manufacturing functions in Japan will be integrated under a newly established Manufacturing Center. The Center will also be given expanded capability for production strategy. The objective is to increase the competitiveness of the MC, RV and AM businesses.
The Manufacturing Center includes a Manufacturing Planning Section, a Body Manufacturing Section and an Engine Manufacturing Section.

In a move to further enhance the competitiveness of the MC, RV and AM businesses, a new Procurement Center will integrate the procurement functions of these businesses.

4. Establishment of Business Development Managing Unit

A Business Development Managing Unit will be established to control the PAS, pool and aeronautic businesses and to manage new businesses.

The Business Development Managing Unit consists of a PAS Business Development Section, a Pool Business Development Section, an Aeronautic Business Development Section and a New Business Development Section, which manages a Life Science Division, an Aqua Environment Division and an Environmental Equipment Division.

5. Dissolution of the in-house company system

The in-house company system formerly adopted for the RV, ME and IM businesses will be abolished, resulting in the following changes.

 

(1)

The RV Company will be renamed the Recreational Vehicle Section and organized within Motorcycle Business Operations.

 

(2)

The ME Company will be merged with Yamaha Marine Co., Ltd. as the Marine Engine Business Unit. The new unit functions within Marine Business Operations.

 

(3)

The former IM Company will be renamed the IM Business Unit.

6. Controlling overseas group companies

In order to strengthen governance for overseas group companies, the current regional headquarters (American Headquarters, Europe Headquarters, Asian Headquarters and Japan Headquarters) will be phased out. In their place, two new organizations will be established: Regional Control Companies will coordinate and manage multiple businesses in the respective regions, while MC Regional Control Companies will oversee the motorcycle business in Indonesia and Thailand. The Global Corporate Administrative Center will supervise all these regional control functions.

Personnel changes

1. New Representative Director (effective January 1, 2009)

Toru Watabiki Representative Director (current Director and Managing Executive Officer, Chief General Manager of Motorcycle Headquarters)

2. Changes in duties of Executive Officers (effective January 1, 2009)

(Name)
(New post)
(Current post)
Tetsuo Uchiyama Representative Director and Managing Executive Officer, Chief General Manager of Global Corporate Administrative Center, Chief General Manager in charge of IM Business Unit, and Chief General Manager in charge of Business Development Managing Unit Representative Director and Managing Executive Officer in charge of finance, Senior General Manager of Japan Headquarters
Toru Watabiki Representative Director and Managing Executive Officer, Chief General Manager of Motorcycle Business Operations, Chief General Manager in charge of Manufacturing Center, Chief General Manager in charge of Procurement Center, Chief General Manager in charge of Overseas Market Development Operation Business Unit, Chief General Manager in charge of Parts Business Unit, and Chief General Manager in charge of power products business Director and Managing Executive Officer, Chief General Manager of Motorcycle Headquarters
Hiroyasu Miyao Director and Managing Executive Officer Director and Managing Executive Officer in charge of public affairs (stationed at Tokyo Office), Senior General Manager of Security Trade Control Operations
Shohei Kato Director and Senior Executive Officer Director and Senior Executive Officer, President of ME Company and President of Yamaha Marine Co., Ltd.
Toyoo Ohtsubo Director and Senior Executive Officer, Executive General Manager of Technology Center and Executive General Manager of Security Trade Control Center Director and Senior Executive Officer in charge of corporate quality assurance, Senior General Manager of Product Assurance Operations
Takaaki Kimura Director and Senior Executive Officer, Chief General Manager of Marine Business Operations, Executive General Manager of Water Vehicle Business Unit, Marine Business Operations, and Chief General Manager in charge of Automotive Business Unit Director and Senior Executive Officer, Senior General Manager of Automotive Operations
Masahito Suzuki Director and Senior Executive Officer, Executive General Manager of Product Assurance Center Director and Senior Executive Officer, Senior General Manager of Research & Development Operations
Akira Araki Senior Executive Officer Senior Executive Officer, Senior General Manager of Product Development Operations, Motorcycle Headquarters
Masahiro Inumaru Executive Officer Executive Officer, Senior General Manager of Brand Management Operations and Senior General Manager of Marketing Operations, Motorcycle Headquarters
Noritaka Shibata Executive Officer Executive Officer, Senior General Manager of Parts Operations
Nobuaki Shiraishi Executive Officer, Senior General Manager of Recreational Vehicle Section, Motorcycle Business Operations Executive Officer, President of RV Company
Tadakazu Ishibashi Executive Officer, Executive General Manager of Business Development Managing Unit Executive Officer in charge of special issues for ME Company and General Manager of Business Planning Division, ME Company
Takahiko Takeda Executive Officer, Chairman of Yamaha Motor Commercial Trading (Shanghai) Co., Ltd. Executive Officer, Senior General Manager of Sales Operations, Motorcycle Headquarters, Senior General Manager of Asian Headquarters and head of the China business, Motorcycle Headquarters
Hiroyuki Yanagi Executive Officer, Executive General Manager of Manufacturing Center Executive Officer, Senior General Manager of SyS Operations, Motorcycle Headquarters
Soichi Sasagawa Executive Officer, Executive General Manager of Boat Business Unit, Marine Business Operations Executive Officer, Senior General Manager of Marine Operations
Hajime Yamaji Executive Officer, Senior General Manager of Sales Section, Motorcycle Business Operations Executive Officer, Senior General Manager of Overseas Market Development Operations
Toshizumi Kato Executive Officer, Executive General Manager of IM Business Unit Executive Officer, President of IM Company

3. Changes in duties of General Managers and Others in Senior Management (effective January 1, 2009)

(Name)
(New post)
(Current post)
Toshikatsu Koike Senior General Manager of Research & Development Section, Technology Center, Senior General Manager of Manufacturing Technology Section, Technology Center, and General Manager of Materials Division, Manufacturing Technology Section, Technology Center General Manager of Materials Division, Research & Development Operations
Masayuki Mizukami General Manager of Technology Planning Division, Technology Center General Manager of Engineering Administration Division, Engineering Operations, Motorcycle Headquarters
Satoshi Mochizuki General Manager of Manufacturing Technology Division, Manufacturing Technology Section, Technology Center Senior Manager of 2nd SyS Division, SyS Operations, Motorcycle Headquarters
Riuji Kawashima Senior General Manager of Manufacturing Planning Section, Manufacturing Center and General Manager of Overseas Production Division, Manufacturing Planning Section, Manufacturing Center General Manager of Overseas Production Division, SyS Operations, Motorcycle Headquarters
Katsuaki Watanabe Senior General Manager of Body Manufacturing Section, Manufacturing Center Yamaha Motor Vietnam Co., Ltd., President of Yamaha Motor Parts Manufacturing Vietnam Co., Ltd. and President of Yamaha Motor Electronics Vietnam Co., Ltd.
Hiroshi Yoshii Senior General Manager of Engine Manufacturing Section, Manufacturing Center General Manager of 2nd SyS Division, SyS Operations, Motorcycle Headquarters
Futoshi Ikegaya General Manager of Manufacturing Innovation Engineering Division, Manufacturing Planning Section, Manufacturing Center Manager of Production Control Division, SyS Operations, Motorcycle Headquarters
Makoto Katsui General Manager of 1st Factory and 2nd Factory, Body Manufacturing Section, Manufacturing Center Manager of 1st Factory, SyS Operations, Motorcycle Headquarters
Ryosuke Yoshinaga General Manager of 1st SyS Division, Engine Manufacturing Section, Manufacturing Center Manager of 1st SyS Division, SyS Operations, Motorcycle Headquarters
Akihito Fujiwara General Manager of 2nd SyS Division, Engine Manufacturing Section, Manufacturing Center General Manager of 1st SyS Division, SyS Operations, Motorcycle Headquarters
Nobuya Hideshima Executive General Manager of Procurement Center Senior General Manager of Procurement Operations, Motorcycle Headquarters and General Manager of Procurement Planning Division, Procurement Operations, Motorcycle Headquarters
Takahiro Shimizu General Manager of Global Procurement Division, Procurement Center Yamaha Motor Research & Development Europe s.r.l.
Shigeki Ishihara General Manager of Procurement Quality Control Division, Procurement Center Manager of Procurement Quality Control Division, Procurement Operations, Motorcycle Headquarters
Masahiro Inoue General Manager of Procurement Planning Division, Procurement Center Thai Yamaha Motor Co., Ltd.
Yoshiaki Hashimoto Senior General Manager of General Affairs Control, Global Corporate Administrative Center and General Manager of Human Resources Development Division General Manager of Human Resources Development Division
Kozo Shinozaki Senior General Manager of Finance & Accounting Control, Global Corporate Administrative Center and General Manager of Finance & Accounting Division General Manager of Finance & Accounting Division
Masahiro Takizawa Senior General Manager of Corporate Planning Control, Global Corporate Administrative Center and General Manager of Corporate Planning Division General Manager of Corporate Planning Division
Masashi Okamoto General Manager of Group Administration Division, Global Corporate Administrative Center Senior Manager of Human Resources Development Division
Masayuki Ozeki General Manager of Brand Management Division, Global Corporate Administrative Center General Manager of New Business Development Division, Research & Development Operations
Yasunori Tanimoto Senior General Manager of Product Planning Section, Motorcycle Business Operations and General Manager of Product Planning Division, Product Planning Section, Motorcycle Business Operations General Manager of Product Planning Division, Marketing Operations, Motorcycle Headquarters
Kunihiko Miwa General Manager of 2nd Body Development Division, Engineering Section, Motorcycle Business Operations and General Manager of Cost Innovation Division, Engineering Section, Motorcycle Business Operations General Manager of 2nd Body Development Division, Product Development Operations, Motorcycle Headquarters
Hiroshi Kimura General Manager of Service Division, Sales Section, Motorcycle Business Operations Yamaha Motor Asian Center Co., Ltd.
Akihiko Fujikura General Manager of 1st Body Development Division, Engineering Section, Motorcycle Business Operations Yamaha Motor Asian Center Co., Ltd.
Takashi Ohtaki General Manager of CAE Testing Division, Engineering Section, Motorcycle Business Operations Senior Manager of CAE Testing Division, Engineering Operations, Motorcycle Headquarters
Yoshiaki Hayasaki General Manager of Technology Development Division, Engineering Section, Motorcycle Business Operations Manager of Technology Development Division, Engineering Operations, Motorcycle Headquarters
Toshimasa Morita General Manager of Engineering Administration Division, Engineering Section, Motorcycle Business Operations General Manager of DP Engineering Division, Product Development Operations, Motorcycle Headquarters
Tomohiro Sakurai General Manager of Prototype Technology Division, Engineering Section, Motorcycle Business Operations Manager of Prototype Technology Division, Engineering Operations, Motorcycle Headquarters
Toshihiro Kubota General Manager of Engineering IT Division, Engineering Section, Motorcycle Business Operations Manager of Engineering Administration Division, Engineering Operations, Motorcycle Headquarters
Kazuki Takahashi General Manager of Electric Vehicle Division, Engineering Section, Motorcycle Business Operations General Manager of Smartpower Technology Division, Research & Development Operations
Yoichiro Kojima Executive General Manager of Marine Engine Business Unit, Marine Business Operations and General Manager of Sales and Marketing Division, Marine Engine Business Unit, Marine Business Operations General Manager of Sales and Marketing Division, ME Company
Kiyoshi Fujino Senior General Manager of Cost Development Section, Marine Engine Business Unit, Marine Business Operations Director of Yamaha Marine Co., Ltd.
Hidetaka Kobayashi Senior General Manager of Engineering Section, Marine Engine Business Unit, Marine Business Operations Director of Yamaha Marine Co., Ltd.
Shintaro Suzuki Senior General Manager of Manufacturing Section, Marine Engine Business Unit, Marine Business Operations Director of Yamaha Marine Co., Ltd.
Tetsuya Inamura General Manager of Business Planning Division, Marine Engine Business Unit, Marine Business Operations General Manager of Business Management Division, Overseas Market Development Operations
Masanori Sugita General Manager of Procurement Division, Cost Development Section, Marine Engine Business Unit, Marine Business Operations General Manager of Global Procurement Division, Procurement Operations, Motorcycle Headquarters
Toshiaki Ibata General Manager of Development Division, Water Vehicle Business Unit, Marine Business Operations Yamaha Marine Co., Ltd.
Yoshihiro Fukushima General Manager of Operations Planning Division, Boat Business Unit, Marine Business Operations Manager of 2nd Business Division, Marine Operations
Seiji Sawai Executive General Manager of Automotive Business Unit and General Manager of Engineering Division 2, Automotive Business Unit General Manager of Engineering Division 2, Automotive Operations and Engineering Division 3, Automotive Operations
Takahiko Goan Executive General Manager of Overseas Market Development Operation Business Unit and General Manager of Market Development Division 2, Overseas Market Development Operation Business Unit Chief Executive Officer of Thai Yamaha Motor Co., Ltd. and President of Yamaha Motor Asian Center Co., Ltd.
Hiroto Fujii General Manager of Business Management Division, Overseas Market Development Business Unit General Manager of Market Development Division 2, Overseas Market Development Operations
Masaru Ono Executive General Manager of Parts Business Unit General Manager of Accessory Division, Parts Operations
Koichi Masuda General Manager of SCM Division, Parts Business Unit Senior Manager of SCM Division, Parts Operations
Hiroyuki Hoshihara General Manager of Accessory Division, Parts Business Unit General Manager of SCM Division, Parts Operations
Masanori Kobayashi Senior General Manager of PAS Business Development Section, Business Development Managing Unit Senior General Manager of PAS Operations
Koji Sakuma Senior General Manager of Pool Business Development Section, Business Development Managing Unit and General Manager of Sales Division, Pool Business Development Section, Business Development Managing Unit General Manager of Operations Planning Division, Marine Operations
Osamu Sakamoto Senior General Manager of Aeronautic Business Development Section, Business Development Managing Unit and General Manager of Marketing Development Engineering Division, Aeronautic Business Development Section, Business Development Managing Unit Manager of Aeronautic Operations
Toru Iribe Senior General Manager of New Business Development Section, Business Development Managing Unit and General Manager of Life Science Division, New Business Development Section, Business Development Managing Unit General Manager of Life Science Business Division
Kazuyoshi Kaneko General Manager of Aqua Environment Division, New Business Development Section, Business Development Managing Unit Manager of Technology Planning Division, Research & Development Operations

4. Personnel changes in group companies (effective January 1, 2009)

(Name)
(New post)
(Current post)
Takahiko Shinomiya President of Yamaha Motor Taiwan Co., Ltd. Yamaha Motor Taiwan Co., Ltd.
Hiroichi Kozu President of Yamaha Motor Asian Center Co., Ltd. General Manager of CAE Testing Division, Engineering Operations, Motorcycle Headquarters
Fumiaki Nagashima Chief Executive Officer of Thai Yamaha Motor Co., Ltd. Yamaha Motor Corporation, U.S.A.
Toshiyuki Matsushita General Director of Yamaha Motor Electronics Vietnam Co., Ltd. Yamaha Motor Electronics Co., Ltd.
Yoshitaka Noda Yamaha Motor Vietnam Co., Ltd. and President of Yamaha Motor Parts Manufacturing Vietnam Co., Ltd. General Manager of Manufacturing Technology Division, SyS Operations, Motorcycle Headquarters
Kikuo Horikawa President of PT. Melco Indonesia Melco Co., Ltd.

* Abbreviations:

MC: Motorcycle CAE: Computer Aided Engineering
RV: Recreational Vehicle DP: Digital Platform
AM: Automotive IT: Information Technology
PAS: Power Assist System SCM: Supply Chain Management
ME: Marine Engine SyS: System Supplier
IM: Intelligent Machinery  

* Major business lines of the group companies referenced above:
Yamaha Marine Co., Ltd.:
     Manufacture of engines for outboard motors and personal watercraft, manufacture of diesel engines for small boats, and manufacture of parts
Yamaha Motor Commercial Trading (Shanghai) Co., Ltd.:
  Import, export and wholesale of Yamaha Motor products, and export of parts from China
Yamaha Motor Vietnam Co., Ltd.:
  Manufacture and sale of motorcycles in Vietnam
Yamaha Motor Parts Manufacturing Vietnam Co., Ltd.:
  Manufacture of motorcycle parts in Vietnam
Yamaha Motor Electronics Vietnam Co., Ltd.:
  Manufacture of motorcycle electrical parts in Vietnam
Yamaha Motor Research & Development Europe s.r.l.:
  Research and development, and the purchase and sale of parts used for manufacturing in Italy
Thai Yamaha Motor Co., Ltd.:
  Manufacture of motorcycles in Thailand
Yamaha Motor Asian Center Co., Ltd.:
  Development of motorcycles and other products, and promotion of cross-trade and other businesses in Thailand
Yamaha Motor Taiwan Co., Ltd.:
  Manufacture and sale of motorcycles in Taiwan
Yamaha Motor Corporation, U.S.A.:
  Import and sale of Yamaha Motor products in the U.S.
Yamaha Motor Electronics Co., Ltd.:
  Manufacture of motorcycle electrical parts
Melco Co., Ltd.:
  Design and manufacture of dies and master models
PT. Melco Indonesia:
  Manufacture and sale of casting and resin dies and die repair parts in Indonesia

Basic Organization Chart

Current Organizational Chart

Current Organizational Chart

New Organizational Chart

New Organizational Chart

Back to
Top