Dramatically increase essential functions, drastically reduce costs
Given all these obstacles, there are two directions we will pursue in order to successfully address the challenges of the future.
First, we will dramatically improve the essential functions of our products. Enhancing these core functions will make the products more attractive to our customers in a new way, yet without any increase in price. Customers may exclaim, "Wow, how can this new product perform this well?" or "Why has it improved this much?" With this aim in mind, our people in all areas of the product development process are working hard and creatively with innovative approaches.
Secondly, we need to reduce product prices while maintaining excellent performance, so our customers find themselves tempted for the purchase. Significantly reducing costs means developing innovative cost-cutting measures, not only in manufacturing but across business sectors and processes, from product planning to design, testing and prototype production, and from procurement through pre-production, manufacture, logistics, sales and service.