project AH A MAY

Yamaha Corporation and Yamaha Motor Co., Ltd. will present a joint exhibit in the "Ninth Edition of the Biennale Internationale Design Saint-Etienne 2015" from March 12 through 22. This will be the second time for Yamaha Corporation to have a booth at the event (the first was in 2013) as well as the first time for the Yamaha Corporation and Yamaha Motor Co., Ltd. to jointly exhibit at the event.

The theme of the exhibit will be "project AH A MAY." In preparing for this project, the design divisions of the two Yamahas exchanged their design fields, and, without any constraints related to production or commercialization, created designs according to each Yamaha’s method and way of thinking. These two Yamahas went about designing these products with the understanding that their products would be mirror images of one another. The goal of this project is for the designers to stimulate each other’s imaginations and seek to create products that embodied their shared image of "Yamaha."