The Face of the Factory in 2035
Driven by the Genba
The Rev Factory for Kando Creation: Beginnings is a short, dramatized video produced to promote the Value Innovation Factory, Yamaha Motor’s interpretation of a smart factory.
The story sees a project team of representatives from different production sites, young employees in Yamaha’s engineering and management departments, and others come together to hold numerous group discussions, in-house surveys, and more in order to create the ideal vision for Yamaha factories in the near future (2035 in the story).
Note that the scenes depicting factory environments, initiatives, technologies, equipment, products, etc., in the video are not in any way guarantees of what will be accomplished by 2035.
Kousuke Fukuyama is put in charge of a new project: to create a Value Innovation Factory (VIF) to spark innovations from the factory floor. To begin, he visits different areas of Yamaha Motor’s factories and observes different parts of the manufacturing process, meeting workers like Takuro Shibata, Mitsuki Ohashi, and Tsutomu Todoroki, who all have their own challenges to face in both their professional and private lives. By listening closely to what factory workers themselves have to say, Fukuyama eventually arrives at a guiding phrase: “A factory where people are center stage.” As the goal of creating a factory for Kando creation by 2035 and one that brings greater happiness for every worker begins to resonate with others, the project begins to pick up speed…
Kousuke Fukuyamaportrayed by Kyohei Ueda
In his eighth year at Yamaha Motor and works in the Production Control Division. After being put in charge of the planning and implementation of the VIF project, he tours the factory floors with gusto, but becomes disheartened by the tepid response he gets.
Takuro Shibataportrayed by Haruto Utsumi
A newly appointed leader of a team at one of Yamaha Motor’s parts manufacturing factories. Fukuyama comes to him for input and feedback, but Shibata is less concerned with the future and more about keeping things running on the floor every day.
Mitsuki Ohashiportrayed by Karin Akiba
A working mother who is constantly exhausted from having to juggle both childcare and her job, often alone. She operates the factory’s automated transporters while keeping an eye on the clock to make sure she can pick up her daughter from daycare in time.
Tsutomu Todorokiportrayed by Michio Nakao
A master of his craft in the paint shop, whose discerning eye for beauty contributes to the excellent quality of the exteriors and bodywork of Yamaha Motor products. He is trying to teach painting techniques to a Brazilian employee temporarily stationed at the Iwata headquarters, but is struggling to communicate his techniques as well as his high standards to him.
Silvaportrayed by Alexandore Ki mura
He was awestruck by the beauty of the fuel tanks hand-sprayed by Todoroki and requests to learn under him, but his more easygoing nature stupefies the paint shop expert, who is always ever the craftsman.