汽车色彩奖

色彩策略

Yamaha’s Formula for a World-Changing Love at First Sight

大奖赛

Models: YZF-R3/YZF-R25

The Mat Pearl White color was created through a new development process that brought the product planning and design teams together as one, working around the theme of “a formula for love at first sight = bold × refined.” Then, surveys of Gen Z values led to selecting two iridescent colors—Blue Travel and Snow Shade—in order to stress a strong sense of individuality and self-expression. Careful attention was paid to every detail, from color placement that complements the bike’s form to a newly styled logo and a refined matte finish. The resulting avant-garde design has been well received and secured solid sales in both Japan and international markets. This color strategy served as an example of how taking on new challenges leads to innovation.

色彩策略

CMFG - Co-created with our fans

特别奖

The winning model is the YZF-R7 equipped with the YAMAHA FACTORY RACING TEAM Fairing Kit from Y’s Gear Co., Ltd.
This exterior kit was brought to reality through the construction of a new process for manufacturing that crosses the boundaries between fans and the manufacturer while utilizing newly developed CMFG* technology. Although two-tone color schemes are known for being difficult to achieve, this kit is notable for its use of two deliberately shifted shades of blue that harmonize in sunlight.

*CMFG refers to surfaces that combine the important design elements of color, material, and finish, along with the graphics that are so important in motorcycle design.

色彩策略

Night Fluo：批准非常规

大奖赛

这种颜色策略是在 MT-10、MT-09 和 MT-07 上执行的。为了突出 MT 系列提供的独特骑行体验，这种颜色和图形方案设计得很酷，但也留下了强烈的视觉冲击。纯灰色有时会留下廉价的印象，而且是一种使用起来有风险的颜色，但为了实现所需的强大视觉冲击，开发这种颜色是为了表达严肃性，并消除在绘画过程中出现的任何装饰元素。该配色方案以轮毂的酸性黄色作为强调色，力求表达 MT 系列的功能性和时尚魅力。

色彩策略

Yamaha 的 CMFG 设计策略

特别奖

这种设计策略适用于 XSR900 和 Vino Deluxe 型号。除了“Color”、“Materials”、“Finish”这些基本的设计要求，还包括（CMF）“Graphics”，因为它们是设计摩托车的重要组成部分，创造了一个包罗万象的“CMFG”管理方法到车辆的设计。

色彩策略

RB系列色彩策略

特别奖

适用型号为 MT-25、MT-07、MT-09 和 MT-09 Tracer。雅马哈运动自行车具有赛车背景。独特的蓝色和我们的赛车努力帮助创造的技术已经开发并在全球范围内提供了一种新方法，即 MT 系列运动自行车独有的 RB（Race Blu）颜色策略。激情、智慧、历史和一系列情感被赋予 RB 颜色，将雅马哈品牌传达给世界各地的骑手。