Customer-Oriented Approach
This refers to placing the customer at the center of all considerations. It is the fundamental basis of our mindset and should be consistently practiced. We establish necessary rules and continuously improve our processes to meet our customers' needs.
Manufacturing That Begins with Wondering “What Would Customers Want?”
What we value is a corporate culture that enables us to act while always considering how customers would feel — whether we are developing ideas, starting the manufacturing process, or making various decisions. The voice of the customer (VOC) serves as the starting point, offering insights that help us identify gaps between customer expectations and desires, and the current situation. Yamaha aims to create even greater value and kando by reflecting this feedback into the work of our employees, and helping them to take real action."
Events Offering Interaction with Customers
Younger employees, who ordinarily have few opportunities to interact with customers, are given the chance to do so while deepening their understanding of the products they work on by telling visitors to the Yamaha corporate museum (Communication Plaza) about the history of Yamaha products, relating development anecdotes, or explaining how much attention is given to small details at manufacturing sites.
The Customer-Oriented Approach Card
We have distributed a Customer-Oriented Approach Card to encourage all employees to constantly keep that approach in mind and act accordingly.
Employees write a statement of the output for the person handling the next process on that card.
We believe that if everyone creates a chain of work that satisfies the subsequent process, the caliber of work and quality of products and services rises, and ultimately leads to customer satisfaction.
Other quality Initiatives
