Promoting Safety
We will introduce some of the safety promotion activities undertaken by Yamaha Motor, including details of YRA for motorcycles and initiatives in various countries.
CustomersYRA - Yamaha Riding Academy
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YRA: For Safe Riding, Now and Going Forward
Yamaha Riding Academy (YRA) is a safety and promotion activity that we develop around the world to ensure our customers use Yamaha products “properly," "safely," "enjoyably," and "usefully" so that they can experience the value they expect.
YRA Instructor Hierarchy
We have established a YRA instructor hierarchy to support quality YRA activities around the world. In addition to riding ability, instructors are required to be certified in the following skills:
- Understanding and being able to explain YRA’s philosophy and purpose
- Manners and rules for dealing with customers
- Holding and conducting classroom lectures
- Knowledge and ability to explain safe riding
- Knowledge and ability to explain and demonstrate safe riding
- Knowledge and ability to explain products and pre-ride checks
The YRA instructor hierarchy has three levels of certification:
Master Trainers
Master Trainers are responsible for the training and certification of trainers.
Trainers
Trainers provide training and certification for instructors.
They hold and conduct YRA classroom lectures.
They create local programs.
Instructors
Instructors hold and conduct YRA classroom lectures.
They instruct customers how to ride according to the manual.
Examples of Activities in Various Countries
Here are the major activities we are engaged in.
- Brazil
- Safety training for users
- China
- Promoting appropriate, safe and practical riding
- Colombia
- Safety training activities during traffic safety week
- India
- Safety training programs for Companies
- Indonesia
- Safety education for high school students
- Japan
- Customized lessons for customers
- Malaysia
- Safety training to all age groups
- Mexico
- Safety education at training center
- Pakistan
- Safe riding course for new motorcycle purchasers
- Philippines
- Safety training for employees
- Taiwan
- Kids Bike
- Thailand
- Riding Academy training facility and license acquisition courses
- Turkey
- Raising awareness of motorcycle safety through trainings
- Vietnam
- Safety training for companies
