Exhibitions

“MT-09” 10th anniversary special exhibit
“Carrying out the original ideal”

Exhibition Period: From April 2024 –

Always with a consistent pursuit of the “Torquey ＆ Agile” ideal, the MT-09 has undergone a succession of model revisions. But the changes have not been repetitions of the same process.
Usual model revisions maintain the same image while making repeated changes, but with the MT-09 the top priority has been to consistently strive in a “Spirit of creating the ultimate Torquey ＆ Agile model.”

The mood of the times and the orientation of the riders are constantly changing. For this reason, we believe it is only natural that there be corresponding changes in our development ideals, including the passion of the project members, and that the final machine output achieved by it all should also be different.

The mission for the MT-09 is to continue taking on new challenges. And these challenges that continue to “carry out the original intention” will go on.

“初志貫徹”
“Carrying out the original ideal”

Based on this theme, we introduce the 10 years of evolution the MT-09 has undergone from the standpoints of exterior design and development.

Features adopted on the 2024 model MT-09 such as the fuel tank shaped by ”high-spec press molding,” the new handlebar switches designed for intuitive operation, and more, are on display as technologies that only Yamaha Motor can produce, based on the integrated combination of the three pillars of engineering, structure, and exterior design.

The Logic Driving Yamaha Motor Design
Ran-Ko-Kou-Shin - Observe the Past to Better Ponder the New

Third in a Series of Design Exhibitions on, “The Cultural Geography of Colors” (ASEAN Nations)

Exhibition Period: From February 2024

This special exhibition traces the history of Yamaha Motor Design in search of the ongoing legacy of design logic that has been passed down to today. In this, third in a series of Design Exhibitions, titled “The Cultural Geography of Colors (ASEAN Nations),” we introduce commuter vehicles that have won popularity in ASEAN countries as vehicles that are rooted in daily use and add fun to everyday life.

Our characteristic emphasis on design and the use of colors began in the 1950s with our first product, the YA-1 motorcycle. As we grew our businesses in various different regions, we learned from the unique cultures, historical backgrounds, and in the process, the experience further emboldened by our Spirit of Challenge and led to a broader and more refined range of expressions in design.
Yamaha always keeps its eyes and ears open, and our feet on the ground to accurately pick up what it is people enjoy and how the times have changed. This is how we dig deep into the hearts and minds of local communities and extrapolate from our findings in order to create new value.
As an approach, analyzing the cultures of each region as well as the way its people think and feel is not particularly groundbreaking or noteworthy, but at Yamaha we go a step further. In addition to taking a bird’s-eye view of these elements, we strive to actually go to these regions and have fun there ourselves. This is how we have created something of a distinct passion for our brand. And we believe that this is clearly reflected and appreciated in our designs of models for the ASEAN markets.