Exhibitions
Information about exhibition duration and content.
The Logic Driving Yamaha Motor Design
Ran-Ko-Kou-Shin - Observe the Past to Better Ponder the New
5th design exhibition: “Timeless Messages – Concept Models”
Exhibition Period: From February 2025
This special exhibition introduces the Design Logic that has been handed down through the proud history and development of Yamaha Design.
In this 5th design exhibition, titled “Timeless Messages – Concept Models,” we display models including the “Morpho Ⅱ” (1991), the ”XS-V1 Sakura” (2007), “XTW250 Ryoku” (2011), and the “MOTOROiD 2” (2023), all of which have been displayed as Concept Models at the Tokyo Motor Show (today’s Japan Mobility Show”) and other shows and events around the world.
At Yamaha Motor, we have long used different kinds of Concept Models to propose a variety of directions for future product development. And these proposals are not limited to attempts to lead new trends or show new expressions in styling but also to provide visual representations of core qualities and value that can be realized in personal mobility. In this sense, they are proposals for the future evolution and development of mobility itself.
In this way, this exhibition aims to show the unique qualities and value embodied in the various Concept Models, and to do so, it seeks to explore once again the inherent messages that lie behind their designs.
Individuality - Various lifestyles with XSR
Exhibition Period: From December 2024
Almost 10 years have passed since the 2016 release of the XSR900 in Japan.
What Yamaha wanted to achieve with the XSR was an embodiment of the inherent joys of a motorcycle, namely the joy of riding, the joy of ownership, and the joy of adorning one’s life with a motorcycle, which have always been expressed in the context of Yamaha’s history.
Beginning from the 1st-generation "XSR900” with its combination of universal and cutting-edge features, the series grew to include the "XSR700” for expressing one’s individuality, the "XSR155/125” as lighter alternatives for greater freedom, the 2nd-generation "XSR900” based on the original inspiration of the 1980s model, and the "XSR900 GP” that further pursued the Yamaha racing spirit. In this exhibition, we display the entire Series with all the dynamics of its lateral expansion and its vertical connections.
Also, to achieve Individuality (personal expression), two important points are customizing the machine and the rider’s fashion. Two more aim of this exhibition are to stimulate “broader perspectives to enable new possibilities” for individual expression, and to propose “new design possibilities for greater freedom in creativity."
Through this XSR exhibition, we hope that you will experience anew the “joy and creativity deriving from the free pursuit of the individual aesthetics unique to each rider.”
Yamaha’s Casting TechnologyTechnology Exhibit
Exhibition Period: 2019 to 2020
Yamaha Motor always seeks high-quality Monozukuri in tune with human sensitivities, and while we dedicate ourselves to devising original and innovative concepts, creating technologies that maximize fun and reliability and conceiving designs embodying Refined Dynamism, we have continued polishing our craft to bring them to life as products leveraging our long years of technical expertise and know-how in the realm of manufacturing and production.
Among these is our casting technology for creating metal parts for motorcycles, outboard motors, automobile engines and more. Our history in casting stretches back to the era of Nippon Gakki (today’s Yamaha Corporation), from when we built our first motorcycle—the YA-1—to the present day, with our expertise growing with use in a variety of products.
This exhibit features the YZF-R1 and MT-09 as examples and introduces the standout points of Yamaha Motor’s casting technology.
What Kind of Rider Do You Want to Be?Lifestyle Exhibit: Scooters and Cruisers
Exhibition Period: August 2019 to 2020
The Lifestyle Display Area on the 1st floor features displays of various Yamaha products set in attractive or familiar scenes symbolic of our desire to deliver Kando and a more fulfilling lifestyle to people everywhere.
The theme for the current Lifestyle Display Area is “What if I bought a bike?” If you're looking to freely navigate and zip through city streets, a fashionable and convenient 50cc scooter might be the smart choice.
Or, might you prefer a sport bike with a powerful engine and a chassis with cutting-edge technologies for a more engaged riding experience or comfortable long-distance tours? Here is a chance to get a small taste of what it would be like to own a bike.
The models we offer as prospects are the E-Vino electric scooter, used on the popular Japanese TV program Will You Charge Me Up? with Degawa Tetsuro, and the Star Venture large-displacement luxury cruiser model that conjures up images of cruising across the continental U.S.
This display area allows you to step onto the stage decorated with riding apparel and backgrounds in the image of where and how these models are intended to be used, so feel free to hop on and strike a pose for biker cute or biker cool for a quick snapshot!
