Exhibitions
Information about exhibition duration and content.
Individuality - Various lifestyles with XSR
Exhibition Period: From December 2024
Almost 10 years have passed since the 2016 release of the XSR900 in Japan.
What Yamaha wanted to achieve with the XSR was an embodiment of the inherent joys of a motorcycle, namely the joy of riding, the joy of ownership, and the joy of adorning one’s life with a motorcycle, which have always been expressed in the context of Yamaha’s history.
Beginning from the 1st-generation "XSR900” with its combination of universal and cutting-edge features, the series grew to include the "XSR700” for expressing one’s individuality, the "XSR155/125” as lighter alternatives for greater freedom, the 2nd-generation "XSR900” based on the original inspiration of the 1980s model, and the "XSR900 GP” that further pursued the Yamaha racing spirit. In this exhibition, we display the entire Series with all the dynamics of its lateral expansion and its vertical connections.
Also, to achieve Individuality (personal expression), two important points are customizing the machine and the rider’s fashion. Two more aim of this exhibition are to stimulate “broader perspectives to enable new possibilities” for individual expression, and to propose “new design possibilities for greater freedom in creativity."
Through this XSR exhibition, we hope that you will experience anew the “joy and creativity deriving from the free pursuit of the individual aesthetics unique to each rider.”
The Logic Driving Yamaha Motor Design
Ran-Ko-Kou-Shin - Observe the Past to Better Ponder the New
The 4th “The Cultural Geography of Coloring – North America, Europe Version”
Exhibition Period: From August 2024
This series of special exhibitions looks back over the history of Yamaha Motor design for the purpose of introducing the Design Logic that has been handed down until now. For the 4th exhibition of this series, the subject is “The Cultural Geography of Coloring – North America, Europe Version,” and it examines the use of Yamaha Motor CMFG (Color, Material, Finish, Graphics) for models like the RAIDER and the MT-01 destined for the North American and European markets.
Ever since its corporate founding, it has been an objective of Yamaha Motor to conduct business on the world markets.
This has not only been for the purpose of technological advancement but also for the added value design brings to products, and the importance placed on this objective has only grown stronger over the years.
Especially in North America and Europe, where motor vehicle culture has already been established, these regions have market environments where it has long been difficult to win acceptance for products whose styling is based merely on the copying of superficial exterior design elements. Therefore, in order to create more convincing designs, the designers of Yamaha products felt the need to get first-hand experience of markets in regions with different climates, natural environments and cultural backgrounds in order to analyze their value and reflect them in CMFG（Color, Material, Finish, Graphics）.
This exhibition has thus been assembled to present different aspects of North American and European cultural geography from a variety of different perspectives.
Yamaha’s Casting TechnologyTechnology Exhibit
Exhibition Period: 2019 to 2020
Yamaha Motor always seeks high-quality Monozukuri in tune with human sensitivities, and while we dedicate ourselves to devising original and innovative concepts, creating technologies that maximize fun and reliability and conceiving designs embodying Refined Dynamism, we have continued polishing our craft to bring them to life as products leveraging our long years of technical expertise and know-how in the realm of manufacturing and production.
Among these is our casting technology for creating metal parts for motorcycles, outboard motors, automobile engines and more. Our history in casting stretches back to the era of Nippon Gakki (today’s Yamaha Corporation), from when we built our first motorcycle—the YA-1—to the present day, with our expertise growing with use in a variety of products.
This exhibit features the YZF-R1 and MT-09 as examples and introduces the standout points of Yamaha Motor’s casting technology.
What Kind of Rider Do You Want to Be?Lifestyle Exhibit: Scooters and Cruisers
Exhibition Period: August 2019 to 2020
The Lifestyle Display Area on the 1st floor features displays of various Yamaha products set in attractive or familiar scenes symbolic of our desire to deliver Kando and a more fulfilling lifestyle to people everywhere.
The theme for the current Lifestyle Display Area is “What if I bought a bike?” If you're looking to freely navigate and zip through city streets, a fashionable and convenient 50cc scooter might be the smart choice.
Or, might you prefer a sport bike with a powerful engine and a chassis with cutting-edge technologies for a more engaged riding experience or comfortable long-distance tours? Here is a chance to get a small taste of what it would be like to own a bike.
The models we offer as prospects are the E-Vino electric scooter, used on the popular Japanese TV program Will You Charge Me Up? with Degawa Tetsuro, and the Star Venture large-displacement luxury cruiser model that conjures up images of cruising across the continental U.S.
This display area allows you to step onto the stage decorated with riding apparel and backgrounds in the image of where and how these models are intended to be used, so feel free to hop on and strike a pose for biker cute or biker cool for a quick snapshot!
