Exhibitions

The Logic Driving Yamaha Motor Design
Ran-Ko-Kou-Shin - Observe the Past to Better Ponder the New

The 4th “The Cultural Geography of Coloring – North America, Europe Version”

Exhibition Period: From August 2024

This series of special exhibitions looks back over the history of Yamaha Motor design for the purpose of introducing the Design Logic that has been handed down until now. For the 4th exhibition of this series, the subject is “The Cultural Geography of Coloring – North America, Europe Version,” and it examines the use of Yamaha Motor CMFG (Color, Material, Finish, Graphics) for models like the RAIDER and the MT-01 destined for the North American and European markets.

Ever since its corporate founding, it has been an objective of Yamaha Motor to conduct business on the world markets.
This has not only been for the purpose of technological advancement but also for the added value design brings to products, and the importance placed on this objective has only grown stronger over the years.

Especially in North America and Europe, where motor vehicle culture has already been established, these regions have market environments where it has long been difficult to win acceptance for products whose styling is based merely on the copying of superficial exterior design elements. Therefore, in order to create more convincing designs, the designers of Yamaha products felt the need to get first-hand experience of markets in regions with different climates, natural environments and cultural backgrounds in order to analyze their value and reflect them in CMFG（Color, Material, Finish, Graphics）.

This exhibition has thus been assembled to present different aspects of North American and European cultural geography from a variety of different perspectives.

“MT-09” 10th anniversary special exhibit
“Carrying out the original ideal”

Exhibition Period: From April to November 2024

Always with a consistent pursuit of the “Torquey ＆ Agile” ideal, the MT-09 has undergone a succession of model revisions. But the changes have not been repetitions of the same process.
Usual model revisions maintain the same image while making repeated changes, but with the MT-09 the top priority has been to consistently strive in a “Spirit of creating the ultimate Torquey ＆ Agile model.”

The mood of the times and the orientation of the riders are constantly changing. For this reason, we believe it is only natural that there be corresponding changes in our development ideals, including the passion of the project members, and that the final machine output achieved by it all should also be different.

The mission for the MT-09 is to continue taking on new challenges. And these challenges that continue to “carry out the original intention” will go on.

“初志貫徹”
“Carrying out the original ideal”

Based on this theme, we introduce the 10 years of evolution the MT-09 has undergone from the standpoints of exterior design and development.

Features adopted on the 2024 model MT-09 such as the fuel tank shaped by ”high-spec press molding,” the new handlebar switches designed for intuitive operation, and more, are on display as technologies that only Yamaha Motor can produce, based on the integrated combination of the three pillars of engineering, structure, and exterior design.