Introducing design and technology to which Yamaha Motor has persistently committed.
Philosophy
Jin-Ki Kanno
Introducing Yamaha Motor‘s development ideal and the stories behind technologies
At Yamaha Motor, we have a long-standing exclusive development ideal called Jin-Ki Kanno.
Technology born from Jin-Ki Kanno seeks to deliver users the seductive exhilaration felt when they truly become one with their machine.
Quantifying and fine-tuning this kind of exciting performance, which we call Kanno Seino, and then building it into our products is a solid part of our Yamaha Monozukuri framework, and this development style permeates all of our workplaces.
This philosophy permeates all of our workplaces, including development, design, and research.
Yamaha Motor constantly strives to create the next Kando*, thereby bringing people a more fulfilling life with excitement and empathy.
Humans both experience and create Kando.
The humanities and social sciences objectively and logically analyze/structure the essence of humans and society.
Design given form by using sensitivity and insight cultivated through experience to interpret human behavior, trends, and lifestyle.
Ergonomics aims to understand the relationship between humans and objects, and to optimally design objects for humans.
Yamaha Motor combines various approaches to delve into the essence of humans in our own unique way.
*Kando is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value.
