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New Organizational Reforms and Personnel Changes at Yamaha Motor

June 30, 2022

IWATA, June 30, 2022 - Yamaha Motor Co., Ltd. announces the following organizational reforms and personnel changes, effective July 1, 2022

Organizational Reforms (effective July 1, 2022)

1. Human Resources & General Affairs Center

Human Resources & General Affairs Division will be reorganized in order to improve its ability to promote the achievement of the goals of the mid-term plan in the human resources strategy.


・The name of Global Human Resources Development Division will be changed to Global Human Resources Division.
・Transfer the functions of transfer and assignment management of core positions and diversity promotion functions of Human Resources Strategy Division to Global Human Resources Division.

2. Robotics Business Unit

Robotics Business Unit will be reorganized to centralize and accelerate sales strategy planning and decision-making in response to the market expansion of the surface mounter business.


・SMT Domestic Sales & Marketing Division and SMT Overseas Sales & Marketing Division of Sales & Marketing Section will be consolidated and will be newly established as SMT Sales & Marketing Division in order to promptly respond to cross-border projects and to implement sales measures closely tailored to the characteristics of each region.

Personnel changes (effective, July 1, 2022)

1. Changes in positions of Executive Officers

(Name) (New Position) (Current Position)
KINOSHITA,
Takuya
Senior Executive Officer
Chief General Manager of Creative Center,
and General Manager of Product
Design Division, Creative Center
Senior Executive Officer
Chief General Manager of Creative Center

2. Changes in duties of Senior General Managers

(Name) (New Position) (Current Position)
YOSHIDA,
Tatsuya
Senior General Manager of FRP
Business Development Section, Marine Business Operations
Senior Manager of FRP Business
Development Section, Marine Business Operations
ARIMOTO,
Ichiro
Senior General Manager of Sales & Marketing Section, Robotics Business Unit, Solution Business Operations,
and General Manager of SMT Sales & Marketing Division, Sales & Marketing Section, Robotics Business Unit, Solution Business Operations
Senior General Manager of Sales & Marketing Section, Robotics Business Unit, Solution Business Operations,
and General Manager of SMT Overseas Sales & Marketing Division, Sales & Marketing Section, Robotics Business Unit, Solution Business Operations

3. Changes in duties of General Managers

(Name) (New Position) (Current Position)
Lovegrove
Darryl
General Manager of Global Human Resources Division, Human Resources & General Affairs Center General Manager of Global Human Resources Development Division, Human Resources & General Affairs Center
HONMA,
Shunji
General Manager of Procurement Quality Division, Procurement Section, Procurement Center Group Manager of Quality Planning Group, Procurement Quality Division, Procurement Section, Procurement Center
YAMAMURA,
Takeshi
General Manager of Motorcycle Testing Division, PF Model Development Section, PF Model Unit Group Manager of Project Group, Motorcycle Testing Division, PF Model Development Section, PF Model Unit
MORI,
katsumi
General Manager of Cost Innovation Division, PF Model Unit Group Manager of Cost Innovation Project Promotion Group, Cost Innovation Division, PF Model Unit
KURODA,
Shinji
General Manager of FA Sales & Marketing Division, Sales & Marketing Section, Robotics Business Unit, Solution Business Operations Yamaha Motor Corporation, U.S.A.
UCHIYAMA,
Shigeo
General Manager of Area Marketing Division, Overseas Market Development Operation Business Unit Group Manager of Central America & Caribbean Group, Area Marketing Division, Overseas Market Development Operation Business Unit

4. Personnel Changes at Group

(Name) (New Position) (Current Position)
KOTANI,
Masashi
President of Yamaha Motor powered Products Jiangsu Co., Ltd. Yamaha Motor Powered Products Co., Ltd.

Abbreviation of Division Names:

・SMT = Surface Mount Technology
・FRP = Fiber Reinforced Plastics
・PF = Platform
・FA = Factory Automation

Main businesses of the group companies referenced above:
・Yamaha Motor Corporation, U.S.A.: Import and sales of Yamaha Motor products in the U.S.A
・Yamaha Motor Powered Products (Jiangsu) Co., Ltd.: Manufacture and sales of generators and snow throwers in China.
・Yamaha Motor Powered Products Co., Ltd.: Manufacture of power products (including golf cars) and other products in Japan

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