The first things that visitors to the Yamaha Motor booth will see in the entrance area where they first encounter the Yamaha brand are the electric commuter concept models "EC-f" and "EC-fs." Visitors will also see the "TMAX 10th Anniversary WHITEMAX," a special limited edition celebrating the 10th year of the TMAX model that created a whole new category as a "automatic supersport" bike; a reference vehicle of the SR400, which has won a following for over 30 years since its launch; the cruiser model XVS950A that combine enjoyable running performance and pride of ownership and others. All of these models are full of the unique appeal of motorcycles.
At the center of the booth, we display different personal-mobility products that express our "Smart Power" technology ideal based primarily on new alternative power sources with a small environmental footprint that open up unexplored new worlds of Kando*. Here visitors will see the "EC-03," a model offering types of convenience, fun and familiarity only possible in a quiet and clean-running electric two-wheeler, and other vehicles like concept models of our PAS electro-hybrid bicycles.
Surrounding the Smart Power stage are displays like the VMAX, a flagship among the Yamaha motorcycles; the latest version of the YZ450F competition model that originally popularized the 4-stroke motocrosser and brought a whole new era to off-road competition; and an artistic objet named "The Lord of YAMAHA Adventure's" inspired by the dreams and romance of adventure on the open road.
Moving further into the booth, visitors will find displays of technologies representative of Yamaha Motor's attitude toward product creation and the evolution and strengthening of our technology. Displays include the YZR-M1 competing so prominently in MotoGP, the pinnacle class of motorcycle road racing, and the YZF-R1, which sits at the top of Yamaha Motor's proud supersport model series. There is also a display of a development prototype engine for the LEXUS LFA as representative of the ongoing research, development and manufacturing of automobile engines by Yamaha Motor. Also, you will see our "Soul. Machine. Electrified. Gallery" featuring the "HV-X" mounting a compact hybrid power system and other models that reflect Yamaha Motor's ideal of "product creation that places priority of human sensitivities" and employ our GENESIS and G.E.N.I.C.H. engineering ideals.