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Yamaha Motor Revs Your Heart

Value Innovation Factory | Making Yamaha Motor's Interpretation of the Smart Factory Reality

Today at production sites across a wide variety of industries, the transformation of Monozukuri is proceeding at a rapid pace, and building smart factories employing AI and IoT to raise productivity and quality is one representative approach being taken.
At Yamaha Motor, we have chosen the happiness of our customers as well as the happiness of every one of our fellow employees as the motivator and goal of our own Monozukuri transformation. We also believe that people must be center stage even when it comes to building smart factories.

A people-centric smart factory—this is the ultimate vision of Yamaha’s Value Innovation Factory (VIF).

The Face of the Factory in 2035
Driven by the Genba

The Rev Factory for Kando Creation: Beginnings is a short, dramatized video produced to promote the Value Innovation Factory, Yamaha Motor’s interpretation of a smart factory.

The story sees a project team of representatives from different production sites, young employees in Yamaha’s engineering and management departments, and others come together to hold numerous group discussions, in-house surveys, and more in order to create the ideal vision for Yamaha factories in the near future (2035 in the story).

Note that the scenes depicting factory environments, initiatives, technologies, equipment, products, etc., in the video are not in any way guarantees of what will be accomplished by 2035.

Short drama The RevFactory for Kando Creation |
Beginnings

[Main Feature] Full Ver. 15min.

*All lines and text containing "Yamaha" in this short film refer to "Yamaha Motor."

A People-Centric Smart Factory: VIF

The smart factory that Yamaha Motor is seeking to create is a bit different from the typical idea of a transformation spearheaded by digital technologies. Based on Yamaha’s exclusive “theoretical value-based production” approach, our smart factory incorporates the wealth of experience and keen sense of our craftsmen, i.e., Yamaha Motor Craftsmanship, and cutting-edge DX technologies for manufacturing. It presents a full view of the shape Monozukuri driven and shaped by the Genba will take in the near future.
Positioned as a smart factory done in our own style, the Value Innovation Factory (VIF) puts people center stage. It will not only heighten the reliability and appeal of the products we deliver to customers and improve production efficiency but also contribute to the establishment of safer work environments, motivating work styles, and energy management practices directly connected to environmental preservation.

The overlap of Theoretical Production, Craftsmanship, and Manufacturing DX Technology

Roadmap to Achieve VIF via a Theoretical Value Approach

Roadmap to Achieve VIF Animation

Our roadmap for making the VIF a reality was designed using our unique “theoretical value” methodology for making improvements. We set the ultimate result as the “theoretical value” and then include things like production preparations and so on as semi-values to arrive at the result we desire to reach. This makes short-term and mid-term goals clear. Also, at the same time, this helps us draw up scenarios for successfully closing the gaps to those results from our current situation, and from there, we deploy and update our equipment and personnel systems for the Genba accordingly.

Theoretical Value-Based Production

Diagram of Theoretical Value-Based Production

Theoretical value-based production is a method for raising production efficiency by categorizing all Monozukuri-related tasks into work with value, semi-value, and no value, and then working to increase the ratio of work with value as much as possible. We then accurately ascertain the gaps that exist between the theoretical value, i.e., the end goal, and reality, and then begin working to address the issues causing those gaps while including the positions and perspectives from the Genba. Theoretical value-based approaches rooted in manufacturing and production have already been shared and spread companywide, and are even taking on new forms like a theoretical value-based energy methodology aimed at achieving carbon neutrality.

Yamaha Motor Craftsmanship

Image of Yamaha Motor Craftsmanship

Including extra touches that add special value to a Yamaha is part of a living tradition of craftsmanship at Yamaha Motor. To deliver the best product possible to our customers, we build the skills, pride, and honed senses and aesthetics of each factory specialist into our work in an illogical yet invaluable approach we call Yamaha Motor Craftsmanship. Each and every one of these craftsmen has hands that make them not only the flagbearers for VIF but also the main characters of its story.

Yamaha Motor’s DX Technologies for Manufacturing

Image of Yamaha Motor’s DX Technologies for Manufacturing

Yamaha Motor views manufacturing DX technologies as a means to make the improvements from theoretical value-based production gain traction with greater efficiency and precision by enabling the quick acquiring of quantitative data relevant to Monozukuri and rapid information sharing. In addition to refining technologies key to this, namely, automation of transport, inspection, and work tasks, and data monitoring and traceability, Yamaha is also dedicated to personnel development and is aiming to create a smart factory that is not only extremely versatile but also emphasizes simplicity and is highly inexpensive to operate.

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