What is uniquely Kando that both Yamahas have sought?

Because we live in times of uncertainly that are seeing rapid changes in lifestyles and values, as well as technological advances, we at Yamaha Motor believe it is essential for us to pursue the kind of unchanging value that people seek. With our corporate mission of being a Kando Creating Company, the kind of value we seek to create is value that brings people Kando. Together with Yamaha Corporation, we are collaborating with a theoretical biologist Dr. Mark Changizi and prof. Shinsuke Shimojo lab at the California Institute of Technology as research partners to explore what results in an experience of Kando, a sensation common to the corporate philosophies of both Yamahas.
To research the kind of Kando that is created through physical activities such as riding or driving a vehicle or playing a musical instrument, we start with the hypothesis that the strength of emotions and the temporal changes in emotions are important factors, and to verify this assumption, the two Yamahas have created an installation to artificially produce Kando, which is named “e-plegona.” Through this attempt to analyze the question of “What is involved when people experience Kando?” from the perspective of science and art, we will work to connect it to new excitement for the future.