DSA Design Award
Introducing works that have won DSA Design Award.
2025
Co-Creation Space
- YAMAHA MOTOR Regenerative Lab
- Gold Award : Corporate Promotion Space category
Our collaborative space, "YAMAHA MOTOR Regenerative Lab" (commonly known as "Rege Lab") at our Yokohama Innovation Center, embodies the concept of "a hub where empathy circulates and co-creation continuously emerges." By incorporating upcycled office furniture made from waste materials, we actualize the principles of "regeneration" and "co-creation," making this a valuable co-creation hub for both internally and externally.
2018
Show Booth
- The 45th Tokyo Motor Show 2017 YAMAHA Booth
The theme of the Yamaha Motor booth is “Yamaha Future Garage: Resonate the Future.”
The creative booth design employs the image of a garage in which people and products, mobility and musical instruments resonate together to connect the present to the future.
2016
Show Booth
- The 44th Tokyo Motor Show 2015 YAMAHA Booth
- Best 50
The theme of the Yamaha booth was “Resonate. Yamaha Motor Product Orchestra.”
Having an orchestra hall as a motif, we created a wave-like image expanding from the Yamaha logo mark in the center. The booth was designed to communicate Yamaha’s message: ”Toward a Glowing World of Personal Mobility” with a rhythm created by combining contoured and flat modules.
