Technology is always a part of our lives.
The overlapping of our desires, ideas and hopes leads to technology creating new technologies, new products and new values.
Starting from a 125cc engine built in 1955, we have created, refined, and combined a great variety of technologies based on our core competencies in small-engine technology, electronic control technology, and chassis/hull technology.
These have enabled us to grow our business, our product lines and the trust of our customers.
Helping to fulfill people’s wishes, and going beyond their expectations is the mission of Yamaha Motor’s Waza and Sube.
The Japanese Bayberry Tree
At the Main Factory at Yamaha Motor headquarters, there is a single Japanese bayberry tree planted over 50 years ago. There is also a row of bayberry trees where the company’s first motorcycle, the YA-1, was born (currently the Hamakita Factory) and they had actually been growing there even before that time. Every year, these bayberry trees bear their simple fruit while standing witness to the efforts Yamaha’s engineers have made to polish their waza and sube, through both times of triumph and times of struggle.
Yamaha Exclusive Development Ideal
The seductive exhilaration felt when one with the machine that is shared as a baseline when quantifying and integrating it into a Yamaha’s performance.
It is said that Dutch scientist Christiaan Huygens?the discoverer of Saturn’s rings?perceived the need for some kind of power-producing device, i.e. an engine, to drive water pumps and alleviate the labor-intensive task of drawing water from the Seine to feed the Palace of Versailles’ many fountains. That initial idea would later be adopted and developed by engineers around the world until the basic forms of engines as we know them today were created in the 19th century.
For Yamaha Motor, its first engine was the 125cc 2-stroke unit that powered the company’s first motorcycle, the YA-1. In the more than half a century since then, Yamaha has continued its engine technology R&D, competed in countless races, and traveled far and wide to grasp the real needs engines can fulfill in people’s lives. By doing this and more, we improve the performance and quality of our engines and expand their range of use to new fields.
Monozukuri in tune with human perceptions in ways that excite and move the users is one of the most important objectives for Yamaha Motor. Today, electronic control technology evolves and advances at a dramatic pace, and you will find the latest results of its development built into Yamaha products like golf cars that automatically navigate a course thanks to electromagnetic guidance systems, motorcycles fitted with cruise control systems, industrial-use unmanned helicopters and electric wheelchairs. However, what remains of utmost importance for us is the user; these systems have to be in tune with how human beings sense and feel. Yamaha is constantly refining its electronics toward the ideal of making them feel as natural as possible to the person at the controls.
Among Yamaha Motor’s main product lines are our motorcycles, which of course are at home on land, and our boats found on waters around the world. The power generated by an engine or electric motor can only bring the end-performance and response the person at the controls desires when it is paired with a well-designed chassis or hull. To that end, Yamaha is constantly developing technologies for processing and applying lightweight materials, conducting vehicle testing based on human perceptions and quantifying those results. And together with our engine and electronic control technology expertise, this becomes a winning combination. This is how our Monozukuri delivers products that generate a feeling of being one with the vehicle or craft.