Executive Officer and Chief General Manager of the Design Center at Yamaha Motor Co., Ltd. Born in Aichi Prefecture in 1960. Graduated from Aichi University of the Arts in 1983 and joined Toyota Motor Corporation the same year, working on the design of the first-generation Lexus LS and other models. Later served as head of the Global Lexus Brand Planning Department, as General Manager of the Toyota Design Division, CEO of tecno art research and other positions. Joined Yamaha Motor in 2014 as Chief General Manager of the Design Center and became an Executive Officer in 2015.
So then, what do you need to do in design to “channel the gods?” Nagaya answers: “You try not to think about anything unrelated; doing that produces good designs. However, designs often involve competition, with a winner and loser. In this situation it’s important not to try to ‘beat’ the other person, but rather, not to ‘lose to yourself.’ Using superficial methods or techniques is pointless. Only by eliminating all distracting thoughts and the background noise, and single-mindedly confronting yourself can you approach the essence at the center.”