AUTO COLOR AWARDS
- Night Fluo: Approval of the Unconventional
- Grand Prix
This color strategy was executed with the MT-10, MT-09 and MT-07. To accentuate the unique riding experience the MT Series offers, this color and graphics scheme was designed to be cool, but also leave a strong visual impact. Solid gray can sometimes leave a cheap impression and is a risky color to use, but to achieve the powerful visual impact desired, the color was developed to express seriousness and eliminate any elements appearing decorative in the painting process. With the acid yellow for the wheels acting as an accent color, this color scheme seeks to express the functionality as well as the stylish appeal of the MT Series.
- Yamaha’s CMFG Design Strategy
- Special Award
This design strategy was applied to the XSR900 and the Vino Deluxe models. In addition to the basic design requirements of "Color", "Materials," and "Finish," (CMF) "Graphics" are also included because they are an important part of designing motorcycles, creating an all-inclusive "CMFG" management approach to the vehicle’s design.
- RB Series Color Strategy
- Special Award
The applicable models are the MT-25, MT-07, MT-09, and MT-09 Tracer. Yamaha sports bikes have a racing background. The distinct blue and technologies that our racing efforts helped create have been developed and offered globally with a new approach as the RB (Race Blu) color strategy unique to the MT Series of sport bikes. Passion, intelligence, history, and a slew of emotions have been entrusted to the RB color, conveying the Yamaha brand to riders around the world.