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Yamaha Motor Invests in US startup Siren Marine — Smart boat tech for "connected boats” by bringing IoT to the marine industry —

March 22, 2021

IWATA, March 22, 2021 -Yamaha Motor Co., Ltd. (Tokyo: 7272) announced today that it made an investment to Siren Marine, Inc. (Siren Marine), a company that has smart boat technology in the United States and provides innovative connected boat solutions to the marine industry.

Siren Marine is a company using smart boat technology in order to provide a greater "peace of mind" to customers who enjoy boating. The company provides devices that can manage and monitor critical systems such as batteries, bilge levels, shore power, and services to track boat location, and secure customers boats from unauthorized entry and theft.

This investment in Siren Marine has been realized from the activities of Yamaha Motor Ventures & Laboratory Silicon Valley (YMVSV), a group company engaged in CVC* activities, and is compatible with IoT, which is drawing attention in the marine industry. It is also for the purpose of developing technology for connected boats.

※ CVC(Corporate Venture Capital)

In Yamaha Motor’s marine business, we have set up a system supplier strategy and are expanding the peripheral device business such as boat maneuvering systems. In addition, this alliance will accelerate the provision of IoT service and digital transformation in the marine business. In the long term, we aim to "provide greater reliability and a richer marine life" through such high-value-added services and products.


Company logo (left) and checking a range of boating information with the dedicated app (right)

Siren Marine, Inc. Overview

Representative CEO Jeffrey Poole
Head Office Location Newport, RI , United States of America
Established 2011
Business Sales of devices and sensors using smart boat technology
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