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Unveiling the new brand slogan "Revs your Heart"

February 14, 2013

Yamaha Motor Co., Ltd. will adopt a new brand slogan “Revs your Heart” to coincide with the start of the new medium-term management plan. The slogan will be used worldwide from March 2013 to communicate the shared ideals of the global Yamaha Motor group both internally and externally.

Our new brand statement “Empowered by a passion for innovation, we create exceptional value and experiences that enrich the lives of our customers.” defines the commitment behind this new slogan.

With this new brand slogan and brand statement as a guide, the entire Yamaha Motor group will work together to make advancements in craftsmanship and marketing that are uniquely Yamaha, and provide Kando* that exceeds the expectations of our customers across the globe.

New Brand Slogan

“Revs your Heart”

Example when combined with the company logo

Scheduled start : From March 2013
Application : Global marketing tools e.g. catalogs, posters, TV commercials, event tools, and websites
*Kando is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value.
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