Yamaha Motor Co., Ltd. is proud to announce that its cumulative production of outboards motors has reached the 9 million mark.
Yamaha Motor's outboard motor production began in 1960 with its first outboard model, the P7 (7 hp) and total production reached the milestone of 5 million units in March of 1996. Total production reached 8 million unit in October of 2006. The next million units of production to reach the 9 million mark have been achieved in the three years and four months since.
There are three basic types of marine engines used for powering boats; outboard motors, inboard-outboards and inboards. Of these, Yamaha Motor manufactures and markets primarily outboard motors for powering pleasure-use boats, utility boats and other types of smaller boats. These outboard motors make up more than 90% of the marine engines manufactured by Yamaha Motor.
Yamaha outboards are engineered, manufactured and marketed to meet the real needs of the customers based on Yamaha Motor's core competence in compact engine technology. All of the models in Yamaha Motor's 4-stroke lineup ranging from 2 to 350 horsepower and 2-strokes ranging from 2 to 300 horsepower are designed to be light, compact and high-performance. The corporate vision for Yamaha Motor's marine operations is to be "A leading company offering a fulfilling marine lifestyle." Today we are working to supply products with strong service networks in over 180 countries with the aims of modernizing fishing industries and promoting marine leisure.
Yamaha outboard motors are being manufactured at our Fukuroi South Factory and our group company Yamaha Kumamoto Products Co., Ltd. (Yatsushiro city, Kumamoto Pref.) in Japan and MBK Industrie in France. Together these factories produced a total of approximately 180,000 outboards in 2009.
Moving forward, Yamaha Motor is striving to further establish the product advantages of our outboard motors while also meeting environmental demands by developing technologies that improve fuel efficiency in our engines by 30% compared to 2007 levels. New emissions standards in the U.S. and other markets have been cleared, and each region is provided with products designed to answer to the specific needs of the local environment.