Skip to Main Contents

Yamaha Motor to Hold "EnvironmentalSymposium 2008"

June 27, 2008

Yamaha Motor Co., Ltd. will hold the second annual "Environmental Symposium 2008" on Saturday,
July 26 at Act City Hamamatsu Concert Hall in Shizuoka Prefecture. The aim of the symposium is to communicate and share user-friendly information on what the company is doing to deal with environmental issues with the company's stakeholders.

The theme of this year's symposium is "In Harmony with Nature." The keynote speaker is alpinist Ken Noguchi, an environmentalist working for the preservation of the environment in many places throughout the world. There will also be a panel discussion featuring Noguchi, musician Takako Shirai and Yamaha Motor President Takashi Kajikawa who will discuss environmental issues from their various viewpoints.

One of Yamaha Motor's management principles is "Fulfilling Social Responsibility Globally," and under this principle the company is pursuing environmental programs throughout the group. Yamaha Motor products, beginning with motorcycles and outboard motors, have many direct links with people and the environment, and as such the company has a responsibility to help in environmental preservation. With regards to global warming in particular, Yamaha Motor plans to reduce CO2 emissions on a product level through the development of fuel cell motorcycles and fuel-efficient engines, as well as promote a global perspective on the company's environmental activities, such as tree planting in Indonesia and the introduction of eco-commuting.

About Yamaha Motor Environmental Symposium 2008



Yamaha Motor Co., Ltd.



26 July 2008 (Sat.)






Act City Hamamatsu Concert Hall (Itaya-machi, Naka-ku, Hamamatsu City, Shizuoka Prefecture)



Free of charge



900 people (Pre-registration required, registration will close when capacity is reached)



Begins 29 June (Sun.)

*Participants can register by applying on the Yamaha Motor website
( or by applying on a return postcard.
Please note online registration is only available in Japanese.

Event Schedule




Doors Open




Address by Yamaha Motor President Takashi Kajikawa




Keynote speech by Mr. Ken Noguchi







Panel discussion*


*Panelists: Mr. Ken Noguchi (Alpinist), Ms. Takako Shirai (Musician), Mr. Takashi Kajikawa (Yamaha Motor President)


*Coordinator: Mr. Shigenori Jinbo (Nikkei Ecology Chief Editor)


Profile on Ken Noguchi


Alpinist. Born in Boston, USA, in 1973. In 1999, at the age of 25, Ken Noguchi succeeded in climbing to the top of Mt. Everest and setting a world record for the youngest person to scale the Seven Summits, the highest mountains on each of the seven continents. In 2000 he began mountain clean-up activities on Mt. Everest and Mt. Fuji. Since then, he has devoted himself to environmental issues through such actions as the "Ken Noguchi Environment School" aimed mainly at elementary and junior high school students throughout Japan. In addition to these mountain clean-up activities, he is currently focusing on measures aimed at glacial lake washout prevention, continuing in his tireless efforts to help the environment. Noguchi has been appointed a 3R (Reduce, Re-use, Recycle) Promotional Meister by the Ministry of the Environment.


Profile on Takako Shirai


Musician. Born in Kanagawa Prefecture. Takako Shirai is a music graduate from Ferris Women's Junior College, who made her debut in 1981. In her first year as a professional, she gave over 100 live performances, and in 1984, on the back of her smash hit "CHANCE!," she came to be called "Rock Queen," and be regarded as a pioneer in women's pop rock. In February 2008 she released her first album in 20 years, "Chikyu ~HOSHI~." Shirai works as an environmental ambassador for Kanagawa Prefecture and has been appointed a 3R (Reduce, Re-use, Recycle) Promotional Meister by the Ministry of the Environment.

Back to