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Campaign linked to the Tokyo Motor Show to launch in "Second Life" 3D virtual world

October 5, 2007

At 14:00 on Oct. 24, 2007, Yamaha Motor Co., Ltd. will launch a campaign related to the 40th Tokyo Motor Show 2007 in the world's largest Internet-based virtual world, the "Second Life" realm operated by US-based Linden Lab.
This campaign will involve the creation of a Tokyo Motor Show type booth in the Japanese residential area "MagSL Tokyo" (*1) and virtual models of the 18 Yamaha motorcycle models on display in the Tokyo Motor Show will be handed out free at the booth to requesting residents in a form that can actually be used for riding around the Second Life community. (Some of the models will be distributed in limited numbers)

Image inside the Yamaha Motor SIM

"Second Life" is a virtual world developed by the US company known as Linden Lab which is said to be one of the largest virtual spaces in the world with up to 9 million users (*2) and a monthly subscriber account growth rate of up to 1 million. The Japanese version launched in July of this year has a use population of about 500,000 (*2).

Outline of the 40th Tokyo Motor Show 2007 Yamaha Motor "Second Life" campaign

  • Campaign start: Oct. 24, 2007, at 14:00
  • Second Life address (SLURL): http://slurl.com/secondlife/YAMAHA MOTOR/128/128/0
  • Contents: Free distribution of the 18 Yamaha motorcycle models displayed at the Tokyo Motor Show (some models limited)
  • Limited distribution models: Three models (100 units of first-come basis) from 14:00 on Oct. 24
    • LUXAIR
    • Tesseract
    • Plus one other model

*1:MagSL Tokyo is a Japanese resident area operated by MagSL Inc.
*2:Calculated based on data posted on the Second Life official site (see below). Current as of Aug. 2007. http://blog.secondlife.com/2007/08/30/july-2007-key-metrics-released/

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