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Yamaha Motor Establishes Sales Subsidiary in Russia,Holds First Dealer Meeting in Moscow

Nov. 29, 2005

Yamaha Motor Co., Ltd. (The “Company”) established a new subsidiary in Moscow to market the Company’s products in Russia. In advance of full-scale operations, scheduled for January 2006, the Company held the first dealer meeting at a hotel in suburban Moscow on November 28, attended by the President and Representative Director Takashi Kajikawa.


The new company, known as OOO Yamaha Motor CIS (YMCIS) is capitalized at 79.4 million rubles (approx. 300 million yen), and is a wholly-owned subsidiary of the Company.


With a staff of 50, YMCIS will sell Yamaha products, including motorcycles, snowmobiles, all-terrain vehicles (ATVs) and outboard motors through its 84 dealers in Russia. It forecasts annual sales of about 2.7 billion rubles (approx. 10 billion yen) in its first year (2006), and about 4.1 billion rubles (approx. 15 billion yen) in the second year of operation (2007).


The motorcycle market in Russia is expanding as the number of motorcycle enthusiasts in Moscow and elsewhere increases, amid the nation’s economic stabilization. Unit sales of Yamaha motorcycles in 2004 amounted to 2,000, a figure expected to increase to 2,500 in 2005. YMCIS aims to sell 3,000 units in 2006, its first year of operation.


There is also an increasing number of people who enjoy snowmobile touring, or like to go hunting with ATVs in spring and fall, or catching fish from outboard fishing boats on the nation’s many lakes and rivers. Thus, demand for these products is growing in Russia.


The Company made distributor contracts with two corporations in Moscow in 1996, through which it has been marketing a variety of products, from motorcycles and snowmobiles to ATVs and outboard motors. In 2001, a Russian Operations section was established within the Company’s Overseas Market Development Operations. The number of distributors increased to six in 2002, and the Company opened its representative office in Moscow the following year. Since the office was founded, it has served as the main base for meeting market needs with business plans and proposals tailored to Russia, as well as collecting information on Russian markets and products, promoting communication with local distributors, and raising Yamaha brand recognition.


One of the goals of NEXT50-Phase II (the Company’s three-year medium-term management plan, launched in January 2005) is restructuring the business foundation in BRICs. By establishing a sales subsidiary in Russia, the only BRIC nation without a local subsidiary, the Company is honing its competitive advantage in the promising Russian market, with an eye toward further expansion in the future.

Outline of OOO Yamaha Motor CIS

Name OOO Yamaha Motor CIS (YMCIS)
Office location Moscow, Russian Federation
Date of establishment April 29, 2005
Start of operations January 2006
Representative Tateo Matsumoto
Capitalization 79.4 million rubles (approx. 300 million yen)
Ownership Wholly owned by Yamaha Motor Co., Ltd.
Employees 50
Business lines Import and sales of Yamaha Motor products in Russia
(motorcycles, outboard motors, ATV, snowmobiles, and parts)
Projected sales Approx. 2.7 billion rubles (approx. 10 billion yen) in the first year (2006)
Approx. 4.1 billion rubles (approx. 15 billion yen) in 2007



Premised on an exchange rate of 3.62 yen against the ruble.


“OOO” in the company name means limited liability company.


“CIS” stands for the Commonwealth of Independent States, a confederation of 12 constituent republics of the former Soviet Union.

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