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New name for Yamaha electrical components subsidiary Moriyama Manufacturing Co., Ltd.

March 21, 2001

Beginning from April 1, 2001, Yamaha Motor's electrical components subsidiary Moriyama Manufacturing Co., Ltd. (Headquarters: Morimachi, Shuchi-gun, Shizuoka Pref.; Representative: Kazuhiko Nomura) changes its name to Moric Co., Ltd.
Founded in 1973, Moriyama Manufacturing Co., Ltd. is presently involved in the development, manufacture and marketing of electrical components for Yamaha Motor's motorcycle and other main products and the power units for Yamaha PAS electro-hybrid bicycles. In April of 2000, the company merged with another YMC subsidiary involved in the technical support of overseas manufacturers of motorcycle electrical components, I.I.C. Co., Ltd., thus incorporating added manufacturing, marketing and technological capacities. Through this merger the company has actively sought to strengthen itself in the face of increasingly intense global competition in the electrical components industry with more efficient and effective business activities and strengthened support of Yamaha's overseas manufacturing bases. At the same time the company is striving to strengthen its electrical and control technologies.
The change in the company's name is a part of its efforts to build a stronger corporate structure in the face of intensifying global competition and to boost the company's international image for the 21st century as it undertakes efforts to aggressively expand its business globally. Note that there will be no changes in the stockholder composition or capitalization accompanying this name change.


(Previous name)

(New name)

Profile of Moriyama Manufacturing Co., Ltd.
(name changed to Moric Co., Ltd. as of April 1, 2001)



Kazuhiko Nomura



1450-6, Mori, Morimachi, Shuchi-gun, Shizuoka Pref.



Nov. 1973



272.58 million yen



Yamaha Motor Co., Ltd. - 97.2%
Sanshin Industries Co., Ltd. - 2.8%



Development, manufacture and marketing of electrical components and industrial-use electronic parts for the Japanese and overseas markets



516 (as of Feb. 2001)



13.6 billion yen (F/Y ending Mar. 2000)

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