Year 2010 Environmental ActionPlan Eco-Cite YAMAHA Established

Yamaha Motor Co., Ltd. (YMC) has recently established a "Year 2010 Environmental Action Plan - Eco-Cite YAMAHA" as its new corporate mission concerning the environment with a clear set of policies and goals aimed at taking the company into the 21st century.

The new "Year 2010 Environmental Action Plan - Eco-Cite YAMAHA" is a further stepped-up set of corporate guidelines based on results of the company's previous "Environment Plan 2000" (established April 1996). It is structured around the following three principles:
1) Promoting thorough environmental preservation measures concerning products, 
technologies and manufacturing processes
2) Creation and execution of environmental management systems
3) Promoting the reform of consciousness aimed at changing individual lifestyles.

The specific contents of the plan are as follows.
1. To strive both for further "energy conservation, " "long life" and "100% recycle-ability" in our products and the realization of closed-loop type manufacturing systems aimed at "energy conservation," "elimination of toxic materials" and "zero factory wastes," and in doing so, to strive to be an environment-friendly company that creates Excitement in all aspects of its corporate activities, from planning, design and manufacturing to distribution and even after the products reach the hands of our customers.
2. In order to realize the goals of item one above, we will implement environmental management systems under a new organizational structure and actively follow up on the higher goals we set for each division's activities. At the same time we will strengthen our internal inspection functions and promote communication in a variety of directions both inside and outside the company in the form of things like reports on environmental issues.
3. A major premise for these environmental preservation activities will be a "reform of con-sciousness" in the people who implement these activities, both as individuals and as mem-bers of the company. For this reason, we will promote individual lifestyle reform activities in the form of an "Eco-Cite Challenge 50 Campaign" that incorporates stepped-up individual-level activities deriving from the know-how we have gained through our environmental activities until now and operating and gaining ISO14001 certification of our environmental management systems. What's more, in addition to undertaking environmental consciousness-raising activities aimed at our employees, their families and the local community, we will work to spread these types of activities to member companies in our corporate group both in Japan and abroad.

In recent years, increasing importance is being placed on energy conservation and resource conservation measures aimed at reducing CO2 emissions. Among our company's products are a large number, including scooters and motorcycles, PAS electro-hybrid bicycles and Gas Heat Pump air-conditioning systems, which are the focus of attention as highly efficient personal vehicles or environment-friendly household products.
With the implementation of the new "Year 2010 Environmental Action Plan Eco-Cite YAMAHA" activities, Yamaha Motor has begun a process of not only pursuing even higher levels of environment friendliness in our products and technologies but also of efforts to reduce our overall CO2 emissions from an LCA* standpoint by more than 30% (Yamaha comparison to the company's 1990 levels)
. This means reducing the fuel consumption of our main products, including motorcycles, scooters and marine engines, etc., by more than 30%. Furthermore, we will continue to raise the level of our goals in line with the changes of the times and progress in technologies.
At the same time, by having people around the world enjoy these products and technologies, we want to be a company that creates Excitement and contributes to the enrichment of people's lives. In this vision, the environment and people are always our central concerns. And it produces an equation where Ecological concern and human exCitement come together in a concept we call Eco-Cite. This is Yamaha Motor's environmental policy to take us into the 21st century.
From here on, we will be setting ambitious environmental projects for each division of the company that will be pursued to the utmost of our abilities. Reports will be made on the progress of these respective projects.

* LCA stands for Life Cycle Assessment and refers to assessing the total environmental impact of a product from the manufacturing stage until the final scrapping after the product life span.
* All values and figures in this report are based on Yamaha calculation standards.

(Motorcycle operations)
- Over 30% reduction in fuel consumption (Yamaha comparison to the company's 1990 levels) and constant efforts to be the top runner in each category in terms of fuel consumption and emissions
- Development of next-generation 2-stroke engines and environment-friendly high-output 4-stroke engines
- Research and product development in the areas such as electronic-control fuel injection systems, electric vehicle, hybrid technologies, fuel cells and natural gas use
(Marine operations)
- Pursuit of measures to extend product life such as optimum hull design from an LCA perspective, full-fledged implementation of refresh operations and development of boat manufacturing technologies aimed at a 100-year product life
- Pursuit of diesel engine and 4-stroke engine development with the aim of achieving over 30% improvement in fuel consumption (Yamaha comparison to the company's 1990 levels) in each category
- Development of technologies for recycling of hull materials
(PAS operations)
- Worldwide expansion of the market for PAS bicycles as vehicles that reduce energy consumption and expand mobility, and expansion into other product fields
- Pursuit of greater efficiency in assist motor and battery performance and greater univer- 
sality in product specifications

Similar projects will also be pursued by Yamaha Motor's other department. 

- Aim for a more than 30% reduction in company CO2 emissions (Yamaha comparison to the company's 1990 levels) in terms of a company-wide value derived by translating energy consumption into CO2
- Recording and management of substances that have a negative impact on the environment and strengthen development efforts for alternative technologies and material technologies with the aim of eventually eliminating all use of these substances
- Reduction of manufacturing wastes through the improvement of recycling ratio, return to reusable resources and development more easily treated materials, with eventual goal of zero waste output
- Establishment and implementation of "closed loop" type factory model

- Product environmental management, manufacturing environmental management, recycling environmental management
- Implementation of internal inspection systems and internal environmental ranking, production of environmental reports (environmental assessments), etc.

< Action by the individual > Eco-Cite Challenge 50 Campaign
- Recommend lifestyle reform by which the individual aims to reduce his impact on the environment by 50%
- Improvement of lifestyle consciousness based on ISO14001 applied on an individual level

< Action as a company member >
In-company environmental activities: Idea contests, world environment conferences, President's Awards, bio-tope activities, information supply/consciousness-raising activities through the in-house newsletter, employee education, adoption of a proposal system, etc.
External environmental activities: Cooperation and participation in tree-planting program, clean campaigns, environmental preservation activities, organization of environmental exhibitions, etc.