Jin-Ki Kanno

When you ride, see, and touch it, Yamaha products makes you inspired in every momemt.
We quantify the joy, excitement, and pleasure that arise from the human-machine unity, and incorporate them into the performance.
We continue to pursue that seductive exhiralation hidden behind the spec sheet.
This is the development philosophy common to all Yamaha products. For moments that will be remembered forever by each of you.
That philosophy and passion is included even in a single bolt.

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Vol. 5 Yamaha Handling
In the pursuit of Jin-Ki Kanno, the seductive exhilaration felt when you become one with your machine, Yamaha believes handling to be one of its intangible assets that manifests this ideal clearest. The motorcycling lifestyle today is changing at a staggering pace, and to quickly deliver the kind of performance riders seek, Yamaha has added a method to its Monozukuri process: the development of model platforms that deftly combine honored traditions with cutting-edge technologies.

Vol. 4 Fingers Leading Switch Design
The more sophisticated motorcycles have become, the more complicated their handlebar switches have become as well. If using a bike’s switches becomes second nature and only adds to the experience, then the ride itself is sure to become more enjoyable. So, Yamaha decided to go back to the basics of ergonomics in designing the handlebar switches that see the most frequent use, and the result was a revolutionary new level of usability.

Vol. 3 The Cutting-Edge Electronics on the Tracer9 GT+
To ease the stresses riders feel on the road day to day and equally amplify the fun to be had, Yamaha called on its proprietary electronic control technologies to develop an exclusive electronics suite that automatically controls or assists with vehicle braking and acceleration in a natural fashion across a variety of riding scenarios.

Vol. 2 Developing the MT-10’s Ridability
What are the characteristics of an engine that responds in tune with human sensitivities? As engine mechanicals have advanced, Yamaha has made strides with electronic control technologies to raise the levels of both user excitement and peace of mind. Pivotal in this pursuit is the inquisitive spirit and meticulousness of Yamaha’s test riders.

Vol. 1 Developing the TMAX’s Sound
Yamaha believes a bike’s sound to be one of the joys of riding and accordingly dedicates significant time and effort to fine-tuning a model’s soundtrack. With the flagship TMAX maxi-scooter, the sound of the intake, exhaust, and engine itself were all tweaked and tuned to produce a fitting aural accompaniment to what the user feels while on a ride.