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FJ1100

Despite handling a management crisis, development of a Yamaha flagship motorcycle was greenlit following strong calls from the European market. The project team that created the FJ1100 (also called the “Eleven” for short), a hit model and the progenitor of the FJ Series that ran for 34 years afterwards, share what went on behind the scenes.

Intelligent Machinery

Today’s Robotics business was preceded by the IM business, a veritable in-house startup with just four people at a time when the concept of a “startup” was not yet common knowledge. That initial foray decades ago has grown into a strategic business field for Yamaha Motor and one that is drawing significant attention—and expectations—from both inside and outside the company.

Outboard P-3

Outboard motors were the second business Yamaha Motor took on following its initial venture into motorcycles. After entering the market, it was the release of the company’s second model—the 3 hp P-3—that won Yamaha’s marine products a strong reputation. Engineers from the time look back on how the development of “Yamaha's Yellow Hat” accelerated the motorization of Japan’s coastal fishing industry.

Automobile Engines (2)

Yamaha Motor’s partnership with Toyota Motor Corporation now spans over five decades, but what was the innate value Toyota first looked for from Yamaha? Hear two Yamaha engineers speak of the company’s search to answer this question by building up Yamaha Motor’s “bargaining power” in the space and through new automobile engine technologies.

Automobile Engines

Yamaha Motor’s history of development and production of engines for automobiles began with the legendary Toyota 2000GT supercar. From there, the company’s store of proven technologies and its proposal-based business style led to projects to develop and supply high-performance engines for top American and European automakers like Ford and Volvo.

威严 250

Majesty 250 被设想为“Prestige Commuter”自行车，并在日本和欧洲开创了一个新类别。为了确定一辆“通勤快车”自行车应具备的特性，规划人员和工程师们决定前往现场亲身体验并找到答案。

JW-I 电动轮椅

随着日本开始向超老龄化社会转型，该项目希望通过独特的雅马哈解决方案来解决这一社会问题。聆听团队如何应对创造全新业务的独特挑战、他们学到的经验教训，以及这些知识如何引导他们取得突破。