The inspiration people seek: Although there are few people who don’t like hayashi rice, at the same time, there are also few who feel  that it’s a part of their everyday lives—its presence as a dish is at a level  where most people only remember it when they hear it mentioned. On the other  hand, while real hayashi rice fans may be a minority, they  tend to be people not easily swayed by the trends of the times and have a firm  sense of individuality with very particular tastes. 
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Of course these people’s preference for hayashi rice has something to do with the nature and flavor  of the dish, but it probably also involves the story-like nature of its origins  and the craftsman-like devotion to detail and precision in its preparation and  flavoring. Unlike curry rice, it’s not a dish that’s served everywhere. Instead,  it tends to be served at restaurants that have the comfortable type of  Japanized Western interior that many Japanese like and are quite fastidious (kodawari) regarding flavor, but they never have an excessive  degree of pride surrounding their dish and it’s always served at a reasonable  price. These elements are what make these restaurants famous (meiten) among fans of hayashi rice.   
It takes time and effort to cook  hayashi rice, and since it uses beef, there’s considerable  cost involved as well (all of which are reasons it never became popular as a  dish prepared in the home). From the standpoint of a shop serving hayashi rice, these factors mean that it’s not a very  profitable dish, and that’s all the more reason that the person who makes it is  likely to have a special commitment to and pride in the taste of his or her  creation. For the customers—though it’s a dish they may already like—the  reputation of the restaurant’s particular version, the cook’s pride and uncompromising  attention to detail when preparing it are what surely makes it even more  delicious for them and inspires a deepened love for it that turns them into  fans.
Unlike other yoshoku (Western-derived foods) in  Japan that gain popularity among men, women and children of all ages, hayashi rice largely attracts “food connoisseurs.”
In short: There are a number of  stories about the origins of this dish and its name, but the most widely  accepted one is that it was born as a Japanese creation based on the demi-glace  sauce from French cuisine. There are also a number of stories about who first  invented it, with the most often cited one being Yuteki Hayashi, the founder of  the Japanese sales company, Maruzen. However, it may simply be a matter of the  believability of the story that it’s called hayashi rice because a  man named Hayashi invented it. 
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There are a number of Western-style restaurants  that are credited with being the origin or the longest standing purveyors of hayashi rice, and while most of the recipes use a demi-glace  sauce as the base sauce with thinly sliced beef and onions as the main  ingredients, each restaurant has its own variations in terms of the sauce’s flavoring,  color and thickness, as well as the other types of ingredients added. 
Among the various types of yoshoku enjoyed in  Japan, hayashi rice is indeed a minor one. Far more  restaurants will have not only the mainstay of curry rice but also napolitan spaghetti and omu-raisu (omelet and rice) on their menus. Also, you will not find it served often as home  cooking.
Some background: It’s believed that hayashi rice was first introduced early in the Meiji Period at around the same time as curry rice and napolitan spaghetti. It was a time of dramatic changes for Japanese  society on a scale seen nowhere else. The values and customs that had continued  throughout the country for the more than 260 years of the Edo Period were  discarded with surprising ease as the result of a popular consensus that  adopting things of the West as quickly as possible was the path the country and  the people should follow. It was in this atmosphere that the common dislike of  meat by the Japanese was suddenly replaced by a boom in meat dishes, exemplified  by the gyunabe-ya (beef hot pot restaurants) that  sprang up in the nation’s cities. This spread of meat consumption and the use  of spices became another realm for the Japanese penchant for assimilating  things from the West while adding a uniquely Japanese flavor, and is thought to  be how hayashi rice—its flavor and ingredients agreeable  with Japanese tastes—was born. 
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In this way, it would start  out undergoing the same process of assimilation as other forms of Western  cuisine, but the course that hayashi rice would  follow from there became a different one from the other popular yoshoku. It alone  would spread predominantly though hotel restaurants and restaurants specializing exclusively in Western cuisine, and seldom finding  its way onto the menus of local eateries of the common populace (of course  there were some exceptions). Looking at the kissaten as an example, many  of them do not have hayashi rice on the  menu.
Thanks to Youshoku-ya Christmas-tei