2013-2015 Average 13.9%
We will pursue the growth strategies of “the growing world of personal mobility,” “competing in the 3-trillion-yen global marine market,” “solutions business,” and “foundational technology development” within the business areas of “fulfilling lifestyles,” “enjoyment in personal mobility,” and “innovative technologies that harmonize with people, the Earth and society.”
We will strengthen our product competitiveness using new concepts, technologies that create joy and trust among customers, refined design, and marketing strength, and will develop and bring to market 270 new models.
We will promote greater global management by raising the portion of overseas production and diversifying human resources by hiring managers from overseas and increasing the number of women in management positions.
We will strengthen the competitiveness of platform models, expand global layout initiatives, and promote theoretical-value-based production and logistics.