Annual Report 2015

To Our Stakeholders

Instilling the “Revs your Heart” spirit while
aiming to be a unique company that continues
to achieve dynamic milestones

The Yamaha Motor Group has used the brand slogan “Revs your Heart” Groupwide since 2013, and our corporate activities have sought to deliver exceptional value and experiences that enrich the lives of everyone who comes into contact with Yamaha. We will maintain the “Revs your Heart” spirit and passion from 2016, with the further enhancement and refinement of Yamaha’s brand value as our primary objective for corporate management.

For the fiscal year ended December 2015, net sales, operating income, and ordinary income rose from the previous year on sales and profit growth in major developed market businesses. Net income declined, but this was mainly because of one-time factors including the payment of additional corporate income taxes. We were also mostly able to achieve the management targets set in the Medium-Term Management Plan (MTP) covering the period from 2013 to 2015.

During the three years from 2016, as a long-term vision that goes beyond 2020, we are aiming to be a unique company that continues to achieve dynamic milestones. We are positioning those first three years, which are covered by the new MTP beginning in 2016, as a time to achieve a significant increase in corporate strength, and begin laying the foundation for even greater strength going forward.

I ask for your continued guidance and support in these endeavors.

April 2016