At Yamaha, we have always placed people at the center,
creating methods of mobility that foremost value human feelings,
sensations and experiences, and thereby bring users real fulfillment.
Even today, as the doors of a new mobility revolution are opening,
we know that if we stay true to the path we have followed to this day,
Yamaha will move forward in the right direction for the future of personal mobility.
So we shall make a proclamation: the real mobility revolution for us lies in a different space,
one separate from creating modes of transportation for greater convenience and efficiency.
It is a revolution to ensure that the sensations and experiences that make us human remain
at the core of mobility to come.
Our Long-Term Vision of ART for Human Possibilities puts forward the hypothesis
that if we can solve the multitude of issues facing our world and enable diverse means
for self-fulfillment through technologies that build on our capabilities
as humans, then there is greater joy for us yet to come.
The future of mobility at Yamaha can be seen here today.
The technology we have—and have yet to create—is how we can make that future better and better,
because we believe that there is indeed, still greater joy yet to come for all of us.