Based on our corporate mission of being a Kando Creating Company, Yamaha Motor is engaged in global development, production and sales to provide customers with a diverse range of products.
Motorcycles, knockdown parts for overseas production and intermediate parts for products
Outboard motors, personal watercraft, boats, FRP pools, fishing boats and utility boats
All-terrain vehicles, recreational off-highway vehicles, snowmobiles, golf cars, generators, small-sized snow throwers and multi-purpose engines
Surface mounters, industrial robots and wheelchair electric power units
Automobile engines, automobile components, electrically power assisted bicycles and industrial-use unmanned helicopters
Yamaha Motor's engineering, manufacturing and marketing in markets around the world resulted in global unit sales of 5.80 million units in more than 180 countries and regions.
Each business proactively carries out research and development, and the ¥84.5 billion in research and development expenses recorded in 2014 marked an increase from 2013.
Overseas sales in 2014 totaled ¥1,358.4 billion, accounting for 89.3% of total net sales.
Yamaha Motor’s businesses will launch a total of 250 new models during the three years from 2013 to 2015.
The boat business had the largest share of the Japanese market and the No. 1 share of the global market for outboard motors and personal watercraft.
GROWTH STRATEGY #01