President, Chief Executive Officer and Representative Director
Executive Vice President and Representative Director
Continuously pursuing the spirit of “Revs your Heart” to become an excellent engineering, manufacturing and marketing enterprise with a prominent presence in the global market
The “Revs your Heart” brand slogan that Yamaha Motor introduced in 2013 is a shared goal of all of our employees at Group companies around the world. This means that we have a strong desire to surpass the expectations of everyone who comes into contact with Yamaha and deliver exceptional value and experiences that enrich the lives of our customers. To achieve this, it is important to discuss, think about and pursue the challenge of what it means to embody the unique style of Yamaha, in all of our roles from planning and development to manufacturing and sales.
In 2014, we rolled out unique new products that incorporate Yamaha’s exceptional originality, technology and design in markets around the world. We have also been working diligently at showrooms to create products with an impact that go above and beyond everyone’s expectations. These products have proven popular with customers and have increased our market presence. For Yamaha Motor, this has been a year of truly realizing the spirit of “Revs your Heart” in markets around the world.
For the fiscal year ended December 2014, all businesses recorded year-on-year growth in operating income, ordinary income and net income.
In fiscal 2015, we will work to achieve maximum results under our current Medium-Term Management Plan (MTP) as we approach the next MTP. We will continue to aim to be an excellent engineering, manufacturing and marketing enterprise with a prominent presence in the global market, and strive to further increase Yamaha Motor’s corporate value.