Noted for its novel chestnut red tone, the YA-1—our first motorcycle—featured a distinctive design and engine that incorporated a number of concepts that embodied the unique style of Yamaha. The YA-1’s strong finishes in races in Japan and overseas soon established Yamaha as a manufacturer of motorcycles.
The P-3, our first product in the outboard motor market to earn major critical acclaim, was the result of a development process that included determined efforts to reflect the views of users. The P-3 earned a strong following not only for its ability to lessen physical demands on commercial fishermen but also for its outstanding starting performance.
Yamaha’s YA-2 (125cc) motorcycle was the first motorcycle to win the Ministry of International Trade and Industry’s*1 Good Design Award. GK (Group of Koike), a group of students studying under Iwataro Koike, who at the time was an associate professor at the Tokyo National University of Fine Arts and Music,*2 was responsible for the design.
*1 Currently Ministry of Economy, Trade and Industry (METI)
*2 Currently Tokyo University of the Arts
Based on a “Speed Racer” design concept, the YZF-R1 conveys the horizontal image of a silhouette in pursuit of being the earth’s “fastest.” Expressing the essence of the incorporated YZR-M1 MotoGP machine technology, this completely new type of pure sports bike enables the rider to experience this concept firsthand.
In the early 1970s, we began expanding into emerging markets. Since the beginning, our emphasis has been on not only providing highly reliable products but also training local service technicians, thus enabling us to tailor our after-sales services to local needs.
Yamaha Motor began as a motorcycle manufacturer, but today the Yamaha brand is known in a range of fields. People around the world will continue to ride with us — a Kando Creating Company that offers new excitement and a more fulfilling life.