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Proposing original and innovative concepts

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1955

Noted for its novel chestnut red tone, the YA-1—our first motorcycle—featured a distinctive design and engine that incorporated a number of concepts that embodied the unique style of Yamaha. The YA-1’s strong finishes in races in Japan and overseas soon established Yamaha as a manufacturer of motorcycles.

 

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2014

The TRICITY, our first LMW*, offers mobility that combines the maneuverability of a conventional two-wheeled motorcycle with a new sense of excitement.
This new concept model is set to attract new customer segments.

* Leaning Multi-Wheel

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Creating outstanding technologies to maximize
pleasure and surety

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1961

The P-3, our first product in the outboard motor market to earn major critical acclaim, was the result of a development process that included determined efforts to reflect the views of users. The P-3 earned a strong following not only for its ability to lessen physical demands on commercial fishermen but also for its outstanding starting performance.

 

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2014

Yamaha’s next-generation, high-performance and compact BLUE CORE engine delivers both the joy of riding and fuel efficiency and environmental performance. This engine emphasizes high combustion efficiency, excellent cooling performance and power loss reduction.

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Design that expresses refined dynamism

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1958

Yamaha’s YA-2 (125cc) motorcycle was the first motorcycle to win the Ministry of International Trade and Industry’s*1 Good Design Award. GK (Group of Koike), a group of students studying under Iwataro Koike, who at the time was an associate professor at the Tokyo National University of Fine Arts and Music,*2 was responsible for the design.

*1 Currently Ministry of Economy, Trade and Industry (METI)
*2 Currently Tokyo University of the Arts

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2014

Based on a “Speed Racer” design concept, the YZF-R1 conveys the horizontal image of a silhouette in pursuit of being the earth’s “fastest.” Expressing the essence of the incorporated YZR-M1 MotoGP machine technology, this completely new type of pure sports bike enables the rider to experience this concept firsthand.

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Creating strong ties with customers that last a lifetime

1970

In the early 1970s, we began expanding into emerging markets. Since the beginning, our emphasis has been on not only providing highly reliable products but also training local service technicians, thus enabling us to tailor our after-sales services to local needs.

 

2014

Yamaha Motor began as a motorcycle manufacturer, but today the Yamaha brand is known in a range of fields. People around the world will continue to ride with us — a Kando Creating Company that offers new excitement and a more fulfilling life.

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