OMDO's 3S integrated Promotion “GO BEYOND CARAVAN”
This time, OMDO (Overseas Market Development Operations) will introduce Go Beyond Caravan (GBC) in Maldives and India. In GBC, distributors visit local customer and provide variety of sales promotion activities, conduct service inspections, and give education on genuine parts and Yamalube usage.
Report from Maldives
Mr. Ahmed Saeed, General Manager, Alia Investments Pvt. Ltd.
Alia Investments Pvt. Ltd., Yamaha’s outboard motor distributor in the Maldives, has been striving after customer satisfaction for more than 40 years and is acknowledged by many as one of the best customer-oriented companies. We never stop our journey to achieving goals.
Since 2019, Alia and OMDO have been conducting Go Beyond Caravan (GBC), an integrated market activity with the entire 3S team to serve our outboard motor customers.
Maldives consists of around 200 inhabited islands, and outboard motors are used everywhere.
Through our logical area marketing, we identified important markets where there is a high demand for the product and our market share is comparatively low but with a high potential for Yamaha to grow.
With this venue selection approach, Alia was successful in servicing about 400 engines through 4 GBC events in the last 4 years. The latest GBC took place from August 14th to 18th, 2022. Alia not only serviced 97 outboards but also sold 3 brand-new units and $9,000 worth of spare parts during the 5-day event.
We are very aware of the importance of community-based activities because it is necessary to provide services to customers in their hometown or the place of their business in a highly competitive world.
Before and after GBC, we discussed plans and results to improve the activities with OMDO’s 2S team and YDS (Yamaha Motor Distribution Singapore Pte., Ltd.) in an online meeting.
Such initiatives contributed to creating more customer confidence in Yamaha outboard motors as well as expanding the business. We are committed to maintaining our dominance in the Maldives by continuing customer-oriented activities with the integrated force of 3S.
Report from India
Mr. Praveen Kumar, Head of Operation Yamaha Marine Division
GEORGE MAIJO INDUSTRIES PRIVATE LIMITED
Indian distributor, GEORGE MAIJO INDUSTRIES PRIVATE LIMITED organized Go Beyond Caravan (GBC) in Nagapatinam on August 9th and 10th, 2022.
Before implementing GBC, we had discussed the contents with OMDO and YDS (Yamaha Motor Distribution Singapore Pte.,Ltd.) in several online meetings. OMDO’s local consultant had participated in the GBC.
We have worked and aimed to ensure maximum customer satisfaction by 3S (Sales, Service, and Spare parts) activities for a long time. Nagapatitnam, is a fishing area as the place for the GBC. E9.9, E25, and E40 are the main models within this area. During this time, we had made replacement sales promotions for fishermen. Also, we conducted free service campaign to improve effective market intervention and to make our customers aware of periodic maintenance. We educated our customers on the values of using Yamaha genuine parts and had a promotion of YAMALUBE.
During this GBC, we successfully sold targeted units of outboard motors as well as targeted amounts of spare parts and YAMALUBE. A total of 118 outboard motors were inspected and serviced by YTA-certified technicians. The menu of free service included freebies of gear oil, engine oil, spark plugs, gaskets, and gear oil drain plugs.
One of the biggest aim in this GBC was to enhance the relation with our customers (fishermen), dealers and agents. By providing a service campaign, we could strengthen our network and feed our customers the confidence to purchase Yamaha outboard motors.