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Yamaha Motor

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Brand Slogan

Introducing Yamaha Motor's brand slogan "Revs your Heart"

Empowered by a passion for innovation, we create exceptional value and experiences that enrich the lives of our customers.

The dominoes illustrate the ride - through the city, the sea, the snowfields, the race tracks.

These dominoes symbolize Yamaha products, with their simple attention grabbing movements through multiple domains.

Yamaha wishes to deliver that moment of excitement, of exhilaration to everybody that meets our brand in every way - so we can deliver an exceptional experience; that feeling of *Kando.

*Kando: Deep satisfaction and excitement.

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