Yamaha Motor Australia (YMA)


Amanda Hieronymus

Yamaha Motor Australia Pty. Ltd. was established in 1983, and currently has over 280 employees engaged in the import and sales of Yamaha Motor Co., Ltd. product including Motorcycle, ATV, Outboard Motor, Water Vehicle, Golf Car, MPE, Generator, Racing Kart and Unmanned Helicopter.
As a market leader, Yamaha Motor Australia Pty. Ltd. decided to implement the strategy of vertical integration. This began with Ficeda Accessories Pty. Ltd., which is a Motorcycle Accessory Sales Company then followed with the implementation of a Financial Service Company, formally known as Yamaha Motor Finance Australia Pty. Ltd. (YMFA).

  • Yamaha Variety Jet Trek

    YMA joins forces with Variety the Children’s Charity on an annual basis to host the Yamaha Variety Jet Trek. This is an adrenalin packed adventure on personal Water Vehicles, travelling via some of the most amazing coastline and scenery that North Queensland has to offer. Whilst taking in the iconic sights the event raises funds to help Queensland kids who are sick, disadvantaged or have special needs to live, laugh and learn.
    The 2013 Event boasted 60 Water Vehicles, visited 11 towns, rode 667km and raised a net total of $125k for the kids.

  • Yamaha Junior Racing (YJR) Rolls on in 2014

    The ultra-successful Yamaha Junior Racing program is set to continue in 2014 with a list of established junior stars and a few new names into the mix to form a potent line up for the new season.
    Yamaha Junior Racing is the nation-wide development program that supports and nurtures up and coming junior motocross riders. Each state has its own team with a state manager in place to ensure the riders are surrounded by the right people and getting good advice both on and off the track.
    In 2013, YJR took out two national junior championships, countless state and regional series wins, and continued to be at the fore front of junior motocross development in Australia.
    2014 will see 11 riders in five states, racing on Yamaha’s range of motocross weapons from the YZ85cc small wheel to the all-new YZ250F.

  • Yamaha Training Programme Expands with Stay Upright

    Yamaha Motor Australia Pty. Ltd. extended its rider training program by partnering with national motorcycle training organisation Stay Upright.
    Stay Upright has added Yamaha’s YZF-R1 and YZF-R6 supersports bikes plus MT-03 street motards and Ténéré adventure bikes to its 200 strong fleet of motorcycles they use to train 25,000 motorcyclists a year.
    The neutral handling MT-03 will be used to provide learner and provisional rider training, while the supersports models will be used in advanced riding courses and the 660 and 1200 Ténérés for Stay Upright’s adventure riding courses.

  • YZ250F Launch

    The all new YZ250F was unleashed to the Australian public in November 2013. Customers were offered the opportunity to ride the ground breaking new motorcycle at Mount Kembla to experience the massive changes undergone to raise the performance to the next level.

  • Sydney Motorcycle & Scooter Show

    The Sydney Motorcycle & Scooter Show was held from 15-17th November, in which Yamaha Motor Australia Pty. Ltd. attended showcasing the large range of Yamaha products available including the newly released 2014 models, YZ450F, Bolt, MT-09 and much more.

  • Service Clinic

    YMA recently conducted a "Service Clinic" (with assistance of a team from YMC) with a high profile commercial client, TASSAL, located in the Huon Valley Tasmania. TASSAL is one of the largest Salmon Farming operations in the world starting in 1986 growing to produce 12,000 tons of Salmon by 2010.
    The clinic looks at the operational requirements of the Yamaha engines in one of the toughest environments in the world, Salmon Farming. The engines are required to work many hours before repower, so service intervals are crucial for reliable operation. YMA’s service team conducted service checks on approximately 60 engines in 5 days, checking engine operation data, changing oils and filters where required, in support of a local dealer Baily Marine. The team from YMC observed firsthand what is required from YMA engines to satisfy the client’s operational needs.
    This valuable operation no doubt assists engineers when designing marine products for the future.
    The first "Service Clinic" was conducted in 2012 and again in 2013 with a plan to continue each year to demonstrate Yamaha's commitment in the commercial market and provide a valuable conduit for YMC engineers to study the conditions in which YMA clients expect the products to endure.

  • Australian Cuisine

    Due to the strong multiculturalism in Australia and the diverse range of ingredients available the Australian Cuisine now offers both local and international food. Dishes that include adaptations, interpretations or fusions of exotic influences are frequently termed “Modern Australian”.  However, the traditional Great Aussie Barbeque, Roast Dinner, the Australian Meat Pie and Fish and Chips still remain hugely popular.