Thai Yamaha Motor (TYM)

Reporter

Premchit M.

Thai Yamaha Motor Company Limited was founded in 1964 to respond to the widespread demand for motorcycles. With the employment of 3,000 employees, the company has contributed significantly to the growth of the motorcycle industry in Thailand. It manufactures, distributes and exports Yamaha motorcycles and spare parts, and has exclusive rights to import and sell products from Yamaha’s global network, which include completely-built motorcycles, water vehicles, multi-purpose engines, recreational vehicles, and intelligent machinery. Today, Thai Yamaha Motor Co., Ltd. has been recognized as a leading motorcycle manufacturer and marketer in Thailand.


  • Thai Yamaha Motor has pioneered a futuristic showroom concept with a modern and trendy design under the name “Yamaha Square” to fit with customers’ lifestyles, and to maximize customer satisfaction.


  • Thai Yamaha Motor’s manufacturing facilities are one of the Yamaha group's largest in the world outside Japan.


  • The Yamaha booth has won “Best Design Award” at Bangkok Motor Show for seven consecutive years since 2006-2013


  • Thai Yamaha Motor has been successful in sports marketing by sponsoring the top ranked Thailand football team, MUTD.


  • As a good corporate citizen, Thai Yamaha Motor has various programs with clear policy on Corporate Social Responsibility (CSR) by focusing on sustainable development and self-sufficiency of the society. In 2011, we provided support for massive flood relief with participation of management and employees.


  • Thai Yamaha Motor has set the issue of road safety as its priority. Yamaha Riding Academy (YRA) was established to represent the first highest-standard riding training center in the ASEAN region. This fully equipped training center has been certified by the Land Transport Department under the Ministry of Transport.


  • Having customer satisfaction as its first priority, Thai Yamaha Motor cultivated this corporate culture to employees at all levels. In order to foster the desired working environment, the company has reflected its beliefs that the company is the place to “Enjoy Working, Think Creatively, and Be Customer-Oriented”. These values are practiced and shared by all employees at Thai Yamaha Motor.