Head office Message for “Pursuing the unique style of Yamaha”

December 25, 2014

Spreading “Revs your Heart” across all Yamaha Motor group companies Various activities are being carried out at our group companies in order to spread Yamaha Motor’s brand slogan “Revs your Heart”. Here, we will introduce reports from people in charge of brand activities of our group companies.

November 25, 2014

Europe set to shine once more-Structural reforms to date, and future initiatives Within the European markets, Yamaha Motor has been carrying out unification/structural reform of its European sales companies from 2012-2014, which by the end of 2014 will be transformed into one European company. The background, objective and initiatives of this project are explained here by YMENV Chairman Hajime Yamaji.

October 24, 2014

Next Generation Environmental Engine
Simple Engine with Excellent Potential
In February 2010 we announced a plan to develop a next generation environmental engine for commuters by 2015, with the goal of 50% percent reduction in fuel consumption compared to 2008 levels. The "Nozza Grande" launched in Vietnam in August this year was the first model fitted with this engine.

May 9, 2014

Bringing the best performance on the world stage Two years ago, Yamaha Motor began its full-scale initiative towards the fostering of 'global personnel'. We interviewed Yoshiaki Hashimoto, the manager of the Human Resources & General Affairs Center with regards to the initiatives to date, and the steps that will be taken in the future.

January 24, 2014

Changes to Monozukuri* & Changes to the Way We Work The "Revs your Heart" concept for all 2014 has begun. This is the second year in the current Medium-term Management Plan in which the aim is to further strengthen the foundations where opportunities lie for sustainable growth. The following is President Yanagi’s message for the up-coming year.